A Study on the Influence of No Approved Therapeutic Claims free essay sample

Rosanni Recreo Sarile Chair, Communication Arts Department Emmanuel F. Calairo, PhD Dean, College of Liberal Arts Abstract De La Salle University- Dasmarinas Dasmarinas, Cavite Title: Influence of No Approved Therapeutic Claims in Dietary Supplements on the Buying Behavior of the Customers of Mercury Drug Branches in Dasmarinas, Cavite. Authors: Cervantes, April E. Vergara, Anna Lou C. , Vidamo, Margielyn L. Degree: AB Communication Date started: February 1 1, 2010 Objectives of the Study Statement of the Problem General Problem Statement: To determine the influence of No Approved Therapeutic Claims in dietary supplements on the buying behavior of the customers of Mercury Drug branches in Specific Problem Statements: Dasmarihas, Cavite. 1 . What is the level of awareness of the customers of Mercury Drug branches in Dasmarihas, Cavite to No Approved Therapeutic Claims? 2. How well do the customers of Mercury Drug branches in Dasmarihas, Cavite understand he No Approved Therapeutic Claims? 3. How does No Approved Therapeutic Claims affect the buying decision of the customers of Mercury Drug branches in Dasmarinas, Cavite in terms of their: 3. We will write a custom essay sample on A Study on the Influence of No Approved Therapeutic Claims or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page a Buying with conviction, 3. b Buying with hesitation, 3. c Postponement in buying, and 3. d Not buying at all? 4. How frequent do the customers of Mercury Drug branches in Dasmarinas, Cavite buy dietary supplements? Scope and Coverage This study focused on the influence of No Approved Therapeutic Claims in dietary Dasmarinas, Cavite. The respondents of the study were restricted to the customers of Mercury Drug branches located only in Dasmarihas, Cavite. It did not include other consumers buying from other pharmacies or drug stores situated in Dasmarihas, Cavite. The study only focused on dietary supplements and not on the other types of supplements in the market. It concentrated only on the buying behavior of the customers of Mercury Drug branches in Dasmarinas, Cavite. It did not concern the other types of behavior and the effect of dietary supplements to the respondents health. The study centred only on the packaging of dietary supplements that has the disclaimer No Approved Therapeutic Claims. Methodology The researchers used descriptive research to obtain information related to the study. It used survey questionnaire as an instrument to get information needed in the study. The researchers conducted and distributed surveys questionnaires using 100 Statistical Boundary as a sampling technique to the customers of different Mercury Drug Branches in Dasmarinas, Cavite_34 respondents in Robinsons Pala- Pala Branch, 33 respondents in Dasmarinas Aguinaldo Highway Branch, and 33 respondents Paliparan, Dasmarihas Branch. The researchers used the Percentage Distribution formula to determine the data of the survey: The formula for he computation of percentage distribution is [pic] The second formula helped in determining the mean of the data. That is the weighted mean. [pic] With the aid of a statistician, the researchers got the results of the survey of the study. From the results, the proponents based the conclusion of the study. Major Findings Based on the result of the survey, it shows that most of the respondents are aware of No Approved Therapeutic Claims. They understand its meaning and it also affects their decision of buying dietary supplements. Therefore, they agree that they are hesitant to buy dietary supplements. Their opinion is neutral when asked about their determination to buy dietary supplements. They agreed that No Approved Therapeutic Claims has an effect to their buying decision. For the topic, frequency of buying dietary supplements, most of the respondents answered that they do not buy dietary supplements followed by they buy it once a month. Conclusion: 1 . No Approved Therapeutic Claims has an influence on the buying behavior because most of the customers are aware of the disclaimer and they understand its 2. They also agreed that it affects their buying decision. It was found out meaning. hat the customers conviction to buy is only on neutral. They agreed that they are hesitant to buy dietary supplements with the disclaimer. They also agreed that they postpone buying dietary supplements and a great percentage agreed that they do not buy at all after seeing the disclaimer. 3. Moreover, most of the customers do not buy dietary supplements. Recommendations: 1 . This study should be used as a source of information for Advertising and Marketing students because of the data presented are related to the course. . Future researchers can include different media tools as they are usually used in dvertising and it is also important to have the profile of the respondents to know its relation to the influence of the disclaimer No Approved Therapeutic Claims. 3. Advertising agencies must have strategies to convince the customers to buy the products since, disclaimer influences the buying behavior of t he customers. List of Figures: 1. Figure 1. The conceptual Paradigm of the Study 2. Table 1 . The awareness of No Approved Therapeutic Claims indicated on the dietary supplements 3. Table 2.

Problems of Living in a Hostel free essay sample

Hostel life has a charm of its own. You may come out the familiar surroundings of your dear ones and enter a new world of strangers, who are experiencing the same dilemmas as you. However some basic etiquettes can make the hostel life a memorable experience although they are creating problems anyway. The first dilemma I faced when I entered the hostel was to share my room with a new girl. I never used to share my room at home with anyone and found this change quite difficult. My roommate on the other hand was hailed from a joint family and never tried to keep a private environment in the room. Things got really worse since we had different lifestyle. My routine had trained me to sleep early at night and to wake up early in the morning. We will write a custom essay sample on Problems of Living in a Hostel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page My roommate on the other hand was a late night bird and never used to leave her bed in the morning. We started to agree upon one factor that our sleep gets disturbed because of the other one. There were more things to make me worried in the hostel life. At many mornings I woke up to find dirtied toilets. The ongoing notices about the toilet etiquette went unnoticed by those who did the mischief. Those who clinged to cleanliness had collapsed into misery whenever they had to see littered papers, food items and hair. In addition to that, some of the pet animals started to raise a serious concerns about the hostel hygiene. Money also became a villain to hinder so many relationships in the hostel life. I soon learnt that there are some parasites who pride themselves to depend on others. Complaints started to raise of unreturned money and at times about theft. In addition to these, the hostel life also presented some terrific nights with robbers and first hand description of ghost experiences. The last thing that I am going to explain about my problems of living in a hostel is the food. My college canteen was an exceptional one in offering some of the most delicious food items. I often longed for the homely food and often starved when the plain food has been served at my college canteen. This brings out a drastic change for many of my friends who had the bliss to enjoy the desirable food at any time we want. Moreover hostel life served as a background to groom us for the real life. Many of the hurdles that I faced in the initial stages of hostel life, I started to feel the life heavenly at one stage.

Macroeconomics Essay Example

Macroeconomics Essay Macroeconomics Name: Course: Date: We will write a custom essay sample on Macroeconomics specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macroeconomics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macroeconomics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Macroeconomics The United States federal government strives to improvise and provide economic policies that are beneficial for the growth of a healthy American economy. An economic policy that proves to be advantageous to one segment in the society can prove to be injurious on another segment. This can be illustrated by the relationship encompassing policies for unemployment and inflation. For instance, increasing interest rates in order to decrease inflation in an economy augments difficulty for businesses to obtain capital for expansion purposes. Such purposes enable the business to employ more workers. Thus by increasing the interest rates, unemployment will increase. Lowering the interest rates creates inflation due to increased spending. This, in turn, devalues employees’ salaries because of the rise in prices. In order to affect the economy positively, it is valid to create efficient economic policies. Part 1 To preserve a sturdy economy, there are policy goals that require to be adhered. These policy goals include stable prices, economic growth and full employment. Regarding stable prices, the economy should be characterized by an optimal level of prices for goods and services. However, most economies have experienced a shift in the stability of prices. The most common shift of prices is inflation. This is when the prices for products and services rise sharply further reducing the value for money. This causes an increase in costs of goods. Economic growth is indicated by the Gross Domestic Product (GDP). The GDP is the value of the total output of products and services in the country in dollars. A flourishing economy can possess a GDP growth rate of 4 percent. Full employment cannot be achieved since there are various reasons that arise to unemployment that cannot be controlled. However, an unemployment rate of 4 percent is less is denoted as full employment (Carlberg, 2008). Hence, it is understandable why the federal government maintains its GDP at 3 percent. In the case involving the country being in a stage of high unemployment, zero interest rates, inflation at 2 percent per annum and a GDP of less than 2 percent, it is necessary to incorporate economic policies that will maintain the country in a thriving state. These policies involve the fiscal policy and the monetary policy. Fiscal policy involves the utilization of taxation and government expenditure to change the economy. Hence, the main tools used in invoking fiscal policies in the economy are expenditure and taxation (Kopcke, Tootell Triest, 2006). Monetary policy involves the control of money supply in the economy. This duty is usually performed by monetary authorities such as the Federal Reserve. This policy usually involves promotion of escalation and stability of an economy by targeting interest rates (Fender, 2012). In such an illustrated economic environment characterized by zero interest rates and a marginal of less than 2 percent GDP growth, it is a requirement to implement fiscal and monetary policies that will stimulate economic growth. Therefore, as president, I would recommend the use of fiscal policies. In this case, the fiscal policies will be used to reduce taxes imposed on small and medium enterprises, as well as households. This is because they are the main drive for the economy. This can be further indicated by the fact that the small and medium enterprises avail more employment than large and multinational companies. Hence, there will be an increase in employment, which will lead to a reduced multiplier effect due to increased income circulation among employees (Kopcke, Tootell Triest, 2006). Moreover, I will introduce tax rebates and inducements to the large corporations that are in partnership with the businesses. This move will increase confidence among consumers and amplify ag gregate expenditures within the private sector. As the Chairman of the Federal Reserve, I would employ efficient monetary policies specifically targeting the interest rates. This is because interest rates affect the productivity of the economy since they define unemployment. Additionally, an expansionary monetary policy can be used to lower interest rates in order to avail credit to businesses hence increase employment. Thus by maintaining a zero percent interest rate, people would be able to obtain credit for growth of businesses. The increased employment in turn increases the GDP rate because Okun’s Law states that, for every decrease in unemployment, the GDP increases thrice. Moreover, I would lower rates for the acquisition of funds from the Federal Reserve (Sexton, 2002). This strategy will encourage the banks to borrow finances from the federal banks. Moreover, the action will enable the banks to possess and avail more liquid cash for enterprises and private loans for the unemployed and underemployed. The positive effects of these actions revolve around the effects of the policies on consumption. This is because by using the fiscal policies to reduce tax rates; there will be an increase in the purchasing power since there will be an increase in small and medium enterprises, which will have an increased demand for money. This, in turn, will increase consumption. Moreover, the increased consumption of goods and services will increase the supply of money in the economy. Additionally, an increase in businesses avails more employment thus lowering the unemployment rate in the economy in the short run (Carlberg, 2008). Moreover, the positive effects of such policies will lead to the relocation of revenues to the private sector from the government. This is attributed to the low rates of income taxes. This is because of the reduction of taxes on households and small businesses. Hence, the fiscal policy adapted will establish control of revenues by the private sector, which have better man agement of funds, and revenues when compared to the private sector. The negative effects of the policies are based on the effect of the actions on the amount of revenue the government will receive. Indeed, there will be reduced revenue for the government. This is attributed by revenue transfer from the public to the private sector. Moreover, the government is heavily dependent on the revenue received from taxation. Therefore, the reduction in taxes accorded to small enterprises will decrease the revenue the government receives from taxation of the businesses. Furthermore, the decrease in income taxes also lowers revenue taxed on employees. The increase in unemployment in the end will be a negative effect on the government. This is because the decrease in the rate of employment will lead to increased money circulation, which will eventually lead to an increase in spending. The increase in spending will lead to inflation. According to the Philips Curve, the lower the unemployment rate of an economy, the faster the payment of labor wages in the economy (Carlberg, 2008). This eventually leads to inflation since demand for products and services overlaps the supply causing producers to increase the prices to restrict the purchase which increase the costs of production. The trade off resulting from the employment of the specific policies in contrast with other monetary and fiscal policies is the amount of time taken for implementation. This is because such policies will take longer time to implement. The reason for this is attributed to the novelty of such measures as compared to the commonly used policies the federal government implements. Despite the delay in the implementation of such measures, in the economy, it is important to recognize the positive effect of the measures since they will lead to the lowering of the unemployment rate, the increase in the rate of GDP, the increase in income circulation in the economy attributed to increased businesses and purchasing power and ease of credit access for potential borrowers. Moreover, since inflation is low, households will experience minimal difficulty utilizing their wealth to purchase products and services. It will probably take a considerable amount of time to gain an increase in spending and a decrease in unemployment. Part 2 The debt to GDP ratio indicates an economy’s health. It refers to the measure of the federal debt of the country in relation with the gross domestic product of the country. The comparison between the country’s debts to what the country produces reveals the country’s ability to repay the debt. The economic indicator gives a notion of the country’s ability to create future payments on what it owes. If the country were not able to repay the debt, then it would default leading to pandemonium in the household and international markets. A low debt to GDP ratio portrays large production of products and services as well as significant profits by an economy. This indicates that such an economy is able enough to repay its debts. Governments particularly aim for low debt to GDP ratios and have the ability to support themselves against risks involved by increasing debt since their economies possess a high GDP and profit margin. The inverse, a high debt to GDP ratio in dicates portrays low production and a low profit margin, which indicates the inability of the economy to repay debt and default (Frumkin, 2006). If the country has a budget deficit and carries a large debt, then it signifies that the country possesses a high debt to GDP ratio. The negative effect of a high debt to GDP ratio relies on the impact of fiscal policies in the economy. This is because an increase in the ratio is determined by government spending. The impact associated with a higher debt to GDP ratio can also be related to the impact of monetary policies in the economy. This is mainly because a high debt to GDCP ratio has a considerable impact on the interest rates. Therefore, the implications of a high debt to GDP ratio involve interest rate repercussions, increases in tax and enhanced cuts on spending (Frumkin, 2006). Regarding interest rates, the ratio will increase the interest rates of treasury bonds and indicate a higher risk. Regarding tax increases, the government will be required to increase taxes and reduce spending in order to gather finances to repay the debts. To expound further on the ratio’s impact on the interest rates, the rates replicate risk in the treasury bonds. Therefore, the higher the debt to GDP ratio, the higher the risk rate of the bonds (Frumkin, 2006). Consequently, if the Treasury bond possesses a risk rate that is high, then the government has the mandate to offer bondholders additional interest in order to receive more finances. Hence, countries with a high debt to GDP ratio are considered to possess default risk. Therefore, such countries cannot borrow cheap finances from bondholders. A high debt to GDP ratio will also increase the susceptibility of increase in taxes and cuts on spending. This is because the country with a high debt to GDP ratio bears high debt and thus will be obligated to reduce the deficit at a point. A national default can prove disastrous for the economy hence raising taxes and lowering expenditure are the common methods used to lower the ratio and fill up the budget deficit. Another impact that a high debt to GDP ratio will have on the economy is the disequilibrium of the macro economy. The equilibrium of the economy is usually attributed to the balance between aggregate demand and aggregate supply. Aggregate demand refers to the total demand for products and services at a given period and price. Aggregate supply refers to the total supply of products and services that companies plan to sell in a given period. Disequilibrium arises whereby a higher debt to GDP ratio leads to the decrease in the rate of production caused by the increase in interest rates and reduced purchasing. Additionally, low production will cause a subsequent decrease in products and services in the economy and thus lead to decreased demand. This causes macroeconomic disequilibrium in the short run (Wickens, 2008). However, in the long run aggregate demand and aggregate supply will intersect because of the decrease in production leading to low supply that will eventually lead to an in crease in prices and a decrease in demand. A high debt to GDP ratio will also lead to the redundancy of government employees and workers. This is because the government seeking to close up its budget deficit will require lowering the amount of wages it avails to its employees by laying them off. This shall lead to an increase in the unemployment rate in the economy. This can affect the business cycles of the economy and increase the fluctuations because an economy operating at high unemployment will reduce the economy from reaching short run equilibrium. In most cases, a cycle such as the debt cycle shifts credit expansion to credit contraction hence lowering the economic growth of the country resulting from decrease in private credit and an increase in recession. Therefore, by laying off workers, the government will decrease the multiplier effect on the economy since there will be no injection of new demand in the economy (Knoop, 2004). The effect of the ratio on the proposals will have an effect on the fiscal polices proposed. This is because there will be an increase in the rates of tax on income. By increasing the tax rates as a method of fiscal policy, the small enterprises and households will not be able to acquire funding from banks since the tax rates will also affect the banks, which will in turn increase their lending rates resulting from the federal banks’ directive. This will lead to unemployment because the enterprises will either lay off their workers or retain the ones they have without considering employment of other workers. The monetary policies employed will also be affected because of the high risk of interest rates on the treasury bonds. Since the government will seek to raise extensive finance to allow for the purchase of bonds, it will have to lower its expenditure in order to cater for the financing of high interest rates for the bondholders. This leads to underdevelopment of the econom y resulting from the under financing of public amenities such as infrastructure that are important for the development of the economy in terms of increase in GDP. It is important for an economy to analyze its policies efficiently and adequately to determine if they are probable enough for the development of the country. Such policies if reviewed clearly can guide a country to economic prosperity since they will be created based on achieving increased value in economic indicators such as the GDP. Moreover, the policies can aid the country in focusing on financial forecasting, which can enable it determine inflation and deflation rates and how to mitigate such unsystematic risks. References Carlberg, M. (2008). Inflation and unemployment in a monetary union. Berlin, Germany: Springer. Fender, J. (2012). Monetary policy. Hoboken, New Jersey: Wiley. Frumkin, N. (2006). Guide to economic indicators. Armonk, New York: M.E. Sharpe. Knoop, T. A. (2004). Recessions and depressions: Understanding business cycles. Westport, Connecticut: Praeger. Kopcke, R. W., Tootell, G. M. B., Triest, R. K. (2006). The macroeconomics of fiscal policy. Cambridge, Massachusetts: MIT Press. Sexton, R. L. (2002). Exploring economics. Mason, Ohio: South-Western/Thomson Learning. Wickens, M. (2008). Macroeconomic theory: A dynamic general equilibrium approach. Princeton: Princeton University Press. Macroeconomics Essay Example Macroeconomics Essay Chapter 11 of Wholly Macro starts off by explaining the different cases of insufficient demand. The writer starts off by explaining that aggregate demand (APE) may drop because of three reasons; less household expenditure, less government purchase of domestic produce and reduction in demand of U.S products outside. Next the writer explains how recession is caused by demand. When the APE decreases and becomes less than the GDP, there is excess produce. This means supply or ASF is now more and hence funding goes towards financing the excess produce. This funding will always be equal to the supply and hence, no price adjustment is requires. This situation will ultimately force producers to reduce the people employed as well as the output. This move will again increase ASF and reduce the GDP and APE and will then affect the interest rate as well which will decrease. All this will make the three components (i.e. APE, GDP and the ASF) equal but on the other hand will generate negative economic profit. Once the prices rise and eliminate the negative profit, the prices will then become stable until the next shock change. We will write a custom essay sample on Macroeconomics specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Macroeconomics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Macroeconomics specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The writer then moves on to the second cause of recession. When the ASF will fall it will cause the M x V to fall as well. This could be due to a fall in V, M or both. If the above 3 components are equal and then ASF falls, this means buyers are now short of funds and will resort to credit funding, to meet current demand. This will then cause the ASF to rise. ASF and interest rates will continue rising until ASF= APE. With demand now less than the produce, producers will need funding for excess. This will give rise to increase in ASF and interest rates until ASF equals the GDP. However, interest rates have kept on rising, and this will cause APE to become lower than the GDP. The same effects of unemployment, price adjustment etc will take effect and ultimately all three components will become equal, resulting in less employment and output, high interest rate and unchanged price. Next the writer explains how cost-push inflation causes recession. When the cost of production rises, the firms pass it on to their customers by reducing output and employment and increasing prices. Rise in prices will decrease the ASF and a fall in employment and output will reduce the GDP as a whole. As a result the demand (APE) will fall as well. During this time interest rates will start increasing causing APE to fall so that ASF and GDP can become equal. All companies cannot bear the rise in cost and some will exit the market causing equal increase in cost and prices until the cost and price are equal. This means there is no more negative profit. Now there is no need of reducing employment and output. Hence there will be no decrease causing ASF, GDP and APE to become equal. Ultimately the employment is now stable at a lower level and so is the output. Prices too are stable, but at a higher level. In other words, inflation has hit the economy. Lastly the writer says that, another problem is the growth problem. This problem occurs when GDP increases due to increased production capacity, But APE increase less than it (i.e. there is insufficient demand). The second part of the problem is funding problems. When GDP rises it does not increase the ASF (funding), however, it does increase the need of funding. APE will rise, but there is no increase in ASF, hence, credit funding will come into play. Now ASF will rise. But with this, interest rates have increased and some demand is lost. Now ASF and interest rate will rise until they equal GDP while APE will fall and continue to fall below original level of GDP. With less demand, prices will fall, some firms, not being able to bear this, will leave due to negative profit. Their leaving will reduce output and prices will rise up again to same level as before and ultimately all GDP growth will come to nothing. No demand means, cut it production and this means all the money invested i n expansion is a waste and expansion has to stop. GDP levels can no longer be maintained and the economy will go into recession. MONETARY POLICY In Chapter 12 the writer has focused on how people can manipulate the levels of employment, GDP etc by use of monetary policy. In the U.S, this is the work of the Federal Reserve System, which is independent but under authority by the Congress. The Fed’s have a number of banks under them, though owned privately. The Fed’s functions range from, regulating the money supply, to generating revenue as well as being the bank of the Federal government. The writer, then explains how monetary policy influences employment, interest rates etc. Using their policy tools the Fed’s influence the money supply and interest rates. This change in money supply causes a change in the ASF. Once the ASF is affected it alters employment, interest rate and output. In other words, change in money supply will cause all the changes and this is in the hands of the Fed’s. The writer now goes on to link the Fed’s control variables to the magnitude of money supply. By combining the formulas for money supply (M), total reserves of banks (R), monetary base (B), the cash to checking account deposit ratio (d) and the time deposit to checking account deposit ratio (t) the ultimate formula for money supply can be written as M={ (d + 1)/(d + r + r x t + w) } x B. In this formula the main thing is the B. The B is the money multiplier and hence, it will determine how much money supply is generated. Similarly the d, r, r and t are also controllable by the Fed’s and hence effect money supply. The d and t are controlled by public, but the banks, using interest can influence it. The Fed’s have control over r, r and B. The Fed’s can increase and decrease the multiplier directly by directly changing the r and r. For example if Fed’s decrease r and r, the multipliers value will increase and hence the money supply will increase too. This means the Fed’s can control the ASF .However, since all variable are not under the control of the Fed’s, and any change in them can cause ASF to change, therefore many times the Fed’s have to change their variable to correct anything they feel is not right, but was not under their control. Moving further the writers explains the three policies, via which the monetary policy is controlled by the Fed’s. The first policy is to conduct open market operations. This means they buy and sell securities. These securities are bought by the special securities dealers, who then sell them ahead. What this buying and selling does is that, it alters the magnitude of B and since B and M are related it ultimately affects M or the money supply. The next policy is to alter the reserve requirement. By altering, the checking account and time deposits requirements (i.e.   r and r) the Fed’s can dictate the money supply. However they are dependant to certain extent on the willingness of the banks. If banks don’t mind reducing the working reserve (w) this is easy, otherwise the Fed’s can increase r and r to such level that banks will be forced, because they cannot in any circumstance allow (w) to go below zero. The opposite is the case with decreasing reserve requirements. Again bank need to be willing to increase the (w). Similarly discount rate adjustment can also be used to control monetary policy. Working reserves (w) come into play here. The banks need to determine their optimum level of w, so that ultimately their interest penalty on borrowed funds does not exceed the interest earnings on extra funds. If discount rate was to rise resulting in expected interest earning loss less than penalty, banks would start to hold working reserves and this will decrease M. This tells us that discount rate does not directly affect M, but it is actually w which does. The Fed’s refer to their policy changes as tightening or easing the monetary policy. Monetary policy can be eased to increase the ASF which has fallen due to money and-credit recession, thereby saving the employment and output from going down. Similarly it can also be eased when GDP growth needs to be sustained by increasing funding. Easing of monetary policy will be effective if firstly, banks do not increase too much of their working reserve and secondly if there is a strong reaction on the demand side to reduced interest rate. The Fed’s can tighten the monetary policy to control inflation. But the problem is that this is temporary and causes output to reduce and then employment as well. Tightening policy would mean that, banks will be forced to minimize lending. The banks will then increase the interest rates. Ultimately it depends on how demand reacts to high interest rate. FISCAL POLICY After explaining the monetary policy the writers now moves on to fiscal policy in chapter 13. Fiscal policy, according to the writers consists of, firstly, automatic stabilizers. These stabilizers reduce the APE’s responsiveness to changes in the level of income or GDY, thereby reducing the drop in GDP. Among the different stabilizers are nation’s welfare programs which are run under the reservoir principle. When the income increases, taxes increase and hence the money goes in the fund and when incomes decrease these funds are then used to facilitate the low income people. Besides this, the government can also use progressive income taxes, as a method towards automatic stabilization. When income rises, people go into higher tax slabs, as a result more income in the form of taxes comes to the government. If the government does not increase its purchase and allows a surplus to build up, the growth in demand will reduce. Similarly a decrease in income will have a vice versa effect. Thus these programs are automatically being affected by level of income. In other words with less income and government grants during these times to families, the purchasing power is not hit by heavy impact and hence stabilization takes place. The next form of fiscal policy is the discretionary one. In this the Federal government alters levels of three things; current domestic output purchases and tax receipts from households and businesses. This will affect APE and thus employment levels, prices etc. To show how the federal purchases and federal tax receipts affect APE, the writer has come up with a formula for fiscal policy. Starting with the formula for APE and using symbols for change in tax receipts etc. The final formula after assuming a few figures (for explanation purpose) come to be, ΔAPE = ΔG 0.65ΔHT 0.35ΔBT. Next the writer explains what measures the government can take if it wants to set a certain level for the GDP. In other words, what the government can do to keep the change in APE equal to the excess GDP over current APE. For this purpose the government can do two things. The first is expansionary fiscal policy, which is used when, excess GDP APE 0. In this case the government could either reduce taxes of households or businesses or increase purchase of domestic products. Whatever they do, to increase the APE, ultimately the government will have to borrow, thus increasing the national debt. To avoid this, government can make a large increase in tax and at the same time direct demand away from the private sector. The government will have to consider the pros and cons of both. Next the writer tells us what restrictive fiscal policies are. In this policy federal purchases will need to be reduced as compared to tax receipts. As a result there will be a positive effect on the budget. Discretionary fiscal policy has the purpose to reduce unemployment and lower inflation etc. It does this by impacting the APE directly. In other words, it is important that the fiscal policy is carefully drafted, so that the desired effects are achieved without any problems and complications. POLICY ISSUES The fourteenth chapter is all about policy issue. The writer starts off by explaining; firstly, what problems are associated with boosting APE when expansionary monetary policy is being practiced? The first problem is inconsistency. For example, if the APE has dropped, the Fed’s can use any method to drop the interest rate as that would boost the APE back to original level. However, this will not guaranteed to work always. It is possible that the initial interest level is so low that even if it becomes zero, the corresponding increase in APE will not be enough to get it back to the original level. This would cause the need for additional measures. Hence the writer is telling us that, every time the government will have to use a combination of different measure and therefore there is no consistency. The second problem is liquidity trap. This trap is created when, the economy is facing recession. During this time, interest rates fall, unemployment increases and people lose the capacity to purchase. During this time banks struggle to give loans as businesses are not launching new projects. Those that are able to, do so at very low rates. When economy recovers those who gave loans on low rates will suffer loss. All this will bring the ASF down. However, the Fed’s cannot do anything to increase it because the fall in ASF is fast and large and is increasing all the time. All they can do during this time is to try and stop the ASF from falling. In other words the depression is reducing the effectiveness of the monetary policy. Besides this, expansionary fiscal policy can be affected by crowding out. Crowding out occurs when APEASF. If APE rises and ASF doesn’t then interest rates will go up and this will crowd out the increase. However, if ASF rises a little in response then, little bit of the increase will crowd out but not all. This means crowding out doesn’t destroy fiscal policy measures, but it does reduce its efficiency. Next the writer explains how the fiscal policy can fail by using the Ricardian Equivalence. According to it, people know that government has borrowed and in future when treasury bonds are redeemed, government will increase taxes. People, to prepare for this, will save more and purchase less and hence goal of fiscal policy to increase aggregate demand will fail. However, the writer also states that this is not the case in U.S.A. People are not increasing saving too much hence coupled with other factors fiscal policy will not fail, but will definitely lose some efficiency. Now the writer moves towards restrictive policies and how they are used to offset inflationary effects. Firstly, when the APE or ASF increase and can increase inflation, government can use restrictive policy to stop it. But that also means there will be no growth. However, when GDP goes down, government should not use restrictive policy as this is short term and hence short term solutions should be used. Next the writer says that, in case of inflation due to rise in prices, no policy should be used as it would have no effect on the inflation. If we interfere then unemployment will rise. However, the writer says, the government can control the prices; by using a tax based income policy. Using this policy the government can reduce inflation and at the same time use a demand based policy to increase employment. In the tax based income policy the government sets certain limits of average wages and price. Anyone who gets more wages or increase the price more than the official target will be required to pay a tax penalty (i.e. more tax) and similarly vice versa. This will deter people from increasing beyond official level. This way the government can control prices. Next the writer explains that if the government continues with demand based policy it will cause the economy to go through policy-induced business cycles. This means that, if that, the different economic shocks that hit the economy cause random movements in employment level, interest rates, output etc. The severity and timing of these cycles is not known and this is the danger. Moreover, once the process of cycle’s starts, it will continue and the economy will keep on getting these cycles from time to time. Next the writer explains that, the Fed’s constant switching between tightening and easing the monetary policy, which they do to counteract the effects of their previous policy change, instead of stabilizing, it destabilizes the economy because it reinforces the cycles occurring due to other sources. What they can do is that, they should use the demand based policy to reduce unemployment and use any policy, like the tax-based income policy to reduce inflation. Further the writer explains that, in order to get the right and desired interest rate there has to be a balance between monetary and fiscal policy. This can be achieved easily if one organization (for example the Fed’s), handle it. But they control only the monetary part and the fiscal policy is in the hand of the government. Hence striking the right balance and the right changes becomes a problem. Moreover, another problem is availability of the correct data and that too on time. The economy is very sensitive. Policy decisions have effects on it. If data is incorrect or late this can cause wrong decisions to be made and can result in a disaster for the economy. There is a lot of problem in the available data of the GDP, APE, ASF etc and this is causing a problem. This problem is compounded by the fact that time is wasted, before the problem is recognized. After recognizing, then they design and implement it. Hence its effects take time. Meanwhile the MCP is doing its process. Lastly the writer says that, though monetary and fiscal policies are good, but the data problems, policy lags and inability to predict the effects of economic shocks accurately are making it ineffective.

Eng Roberts Corbyn Miller Essay Sample

Eng Roberts Corbyn Miller Essay SampleA Eng Roberts Corbyn Miller essay sample is perfect for students on their journey towards taking a class in Composition. Students can learn to write in a variety of ways.Students need to have a student diary, and this article is written from the point of view of a student writing a student essay. In the following paragraphs, you will find some of the key tips that will be used to create an article. You will also find an example of a student journal entry.The most important piece of advice that can be given to students when starting out in the course of a course in Composition is to find an essay sample and then to practice and perfect their own essay. The best advice that can be given by teachers is to get involved in all aspects of their students lives and in your own life, because when you write with passion, you will learn to write from your heart.The best way to start is to go through your student journal entries. This is the perfect place to start and also the best place to start the process of developing a writing style and technique. When you are writing through your journal, you will be able to get feedback on your writing and this is a great way to gain insight into your writing abilities.Another excellent idea is to join a writing group and become involved with other students writing. By getting involved with other students, you will be able to know and understand how the students write and they will be able to help you develop a style and technique.Another thing that is very helpful is for students to write from the viewpoint of someone else in a classroom setting. The students will learn to write from the perspective of a reader, this will help students to focus their thoughts and attention on what is being read rather than worrying about what theyare thinking.Finally, students should also look at different types of writing and find the type of writing that they enjoy. Sometimes, the first style that students le arn to write in can be boring and they will find it hard to change into a different style. It is always good to read other authors as well, especially if you are interested in learning more about a particular type of writing.There are a number of ways to approach a class in Composition and one of the best ways to get started is to get involved with an Eng Roberts Corbyn Miller essay sample. Students will gain an insight into their writing abilities and they will be able to learn the right way to write.

Strategic Analysis (PESTEL, Porter and SWOT) of BMW The WritePass Journal

Strategic Analysis (PESTEL, Porter and SWOT) of BMW Introduction Strategic Analysis (PESTEL, Porter and SWOT) of BMW IntroductionPolitical factorsEconomical factorsSocial factorsTechnological factorsEnvironmental factors Legal factorsPORTER’S FIVE FORCES ANALYSISThreats of new entrants:Threats of substitutes:Bargaining power of buyers:Bargaining power of suppliers:Competitive rivalryKEY DRIVERS OF CHANGE  CYCLE OF COMPETITIONSTRATEGIC DRIFT  RESOURCES  Supply costEconomic scaleProduct/process designExperienceSWOT ANALYSIS OF BMWStrength:WeaknessOpportunityThreats KEY SUCCESS FACTORS OF BMWFACTORS THAT MAY CAUSE ULTIMATE DAMAGE DEMISE OF FIRMProbable strategies BMW can restore to redirect profits and to retain endurance for the future are:  REFERENCESRelated Introduction When there prevails high level if dubiety due to intricacy or brisk changes, it becomes difficult to predict the external environmental that might affective the firm’s strategies. Thus scenario analysis is done to evaluate the likely views to predict the organizations future business environment (Heijiden, 2006). In order to reach this conclusion PESTEL analysis is done to identity the key drivers of change that can be used to predict the scenarios for the future. PESTEL stands for political, economical, social, technological, environmental and legal and forms of analysis of the macro-environment of the organization (Thomas, 2007). Political factors Political factors highlight the probable government   laws and regulations, security measures and restrictions that can apply to the industry as a whole. The probable factors that affect the automobile industry are: Laws and regulations had affected the automobile industry since its outburst. These laws generally revolved around the environmental norms that were to be fulfilled by any car industry. Thus the car manufacturers had to take care of the environmental issues during manufacturing of cars. Taxes and government foreign policies are critical for the automobile industry. The foreign policies help to us decide the probability of success in the global market. Introduction of new schemes in the US and Europe automobile industry wherein regulations led to produce high mileage cars along with increase in automobile sales and production (Hill, 2008). Economical factors Economical factors related to the exchange rates, economic growth globally and the business setting prevailing in the industry. Economic factors for the industry are: a)  Ã‚  Ã‚  Ã‚   There was excess capacity of cars produced thus giving rise to high amount of revenue in marketing and new product designs. Thus there was lot of revenue withheld even though demand was less than supply. For example the UK auto market had excess 80% capacity in 2003 which freeze 1.3 billion euro of the automobile industry (autofacts, 2004). b)  Ã‚  Ã‚  Ã‚   Total increase in the GDP globally from 2.0% to 3.1% in the year 2008 (statistics, 2008). c)  Ã‚  Ã‚  Ã‚  Ã‚   Decrease in the exchange rate if euro has hampered the European car makers in a big way (Allen, 2006). d)  Ã‚  Ã‚  Ã‚   Economic downturn in the US market (Copper, 2008) e)  Ã‚  Ã‚  Ã‚   Surplus capital and buying power in the developing economies like India and China and their personal emergence in the global market place. Social factors Social factors include the changes in cultures and demo graphics globally apart from change in buying pattern and capacity of the consumer. Social factors having an impact on the auto industry are: Changes in the customer predilection from car being a status symbol to fuel efficiency and low emission cars. Changes in buying pattern of the consumers due to recession in mature markets. Environmental issues and awareness of the harmful emissions through automobiles Technological factors Increase in use of technology to gain a clear competitive ad vantage Use of new and sophisticated design to overcome the decreased margins in the industry. Modifications or restriction on technology causing environmental pollution Environmental factors Increasing effect if awareness of global warning, greenhouse effect and burnout among patrons (organization, 2008) Shift in consumer’s tastes and preferences towards use of more eco-friendly cars, hybrid cars, fuel cell cars etc. Stern application of the EURO norms set up to curb pollution in developing countries. Legal factors Restrictions and strict pollution norms set up in European and US markets Strict implications of the EURO norms in developing countries e,g, formation of BHARAT norms on the lines of EURO norms in India(CEN, 2006)   PORTER’S FIVE FORCES ANALYSIS Threats of new entrants: Threat of new entrant is dependent on   the challenges faces during entry into the industry or entry barriers. The threat of new entrants in case of automobile industry is less as large capital cost is required to set up a manufacturing plant and assembly liner. Also it takes time for new entrants to get a place and the reputation in the minds of the consumers. Threats of substitutes: BMW has a brand image of being powerful and luxurious. It is positioned in the exclusive car range where there exist many substitutes for BMW like mercedes, GM and Toyoto. Thus the threat of substitutes for BMW is high. Bargaining power of buyers: BMW and its competitors are positioned as in exclusive product range. Here the bargaining power of buyers is high because the consumers can decide the product according to the price range and buy the products accordingly. Also with environmental issues hovering over the industry the buyers have the last say with sample substitutes available. Bargaining power of suppliers: BMW has good supply chain management system and had long relationship with suppliers. The bargaining power of suppliers is high in this industry as the suppliers can dedicate the price tag for the raw materials. Though long time associations with suppliers can prove fruitful, the final word lies more or less with the suppliers. Competitive rivalry Industry has cut thoat comptetion for its products, with its products targeting the segment and postioned in a similar way. Competitive rivalry was high in the industry with the dominant US and European markets facing stiff competition   from the Asian market. KEY DRIVERS OF CHANGE   From the PESTEL analysis and the five forces analysis, the key drivers of change are: Huge deployment of infrastructure and manpower concentrated on automobile industry after the dusk of the second world war Consumer preferences for product excellence and cost of ownership Use of design as a chief asset Technological advancements Environmental issues Increase in the implication an brand management rather than product excellence PRODUCT LIFE CYCLE The implications of the five forces analysis varies with the industry life cycle. The elements that underline the industry life cycle are development stage, growth stage, shake-out stage, maturity stage and decline stage. During start up the company is the development stage with high differentiation and innovation as its assets followed by growth stage where the firm experiences high growth with low bargaining power of buyers and less threat of new entrants. In the shakeout stage the growth is slower and the key assets for the firm are its managerial and financial activities. In the maturity stage the growth is almost stagnant with high entry barriers, high competition but less unit costs and higher market share. Finally in the decline stage the firm is likely to face extreme rivalry with the rational and emotional approach key for the firm. BMW was in the maturity stage of the industry life cycle. The growth of BMW was stagnant but its products like the 1, 3, 5, 7 series having huge market share   and brand identity in mature as well as developing markets. There were high entry barriers in comparison with BMW. But BMW had considerable market share and reputation for being an engineering excellence, an asset of BMW in the maturity stage. CYCLE OF COMPETITION Cycle of competition underlines the various drifts between competitors with time. BMW, the German carmaker had a consistent increase in its annual sales and had the technology at its behest to counter its competitors in the market. BMW’s competitive advantage lies in its integral processes and its designs. The use of scientific technology that BMW restores to, can be implemented to gaining higher economies of scale. In terms of competition BMW has Lexus, Mercedes, Toyoto, GM, Volvo group etc. as its rivals in the automobile industry. BMW has its product range from a MINI to a Rolls Royce. Thus its product range varies from a luxury segment to a premium segment in the auto industry. In the cycle of competition any core competencies or competitive advantage is temporary and in this scenario the closest competitor or BMW is the Toyota group. Toyota group has technology, production capacity; profit margins and product range that can give BMW run for their money. It is also a proved product in immature market territory. Thus BMW can strive in the cycle of competition through its core competencies and competitive advantage. STRATEGIC DRIFT   Drift is trying to go towards a direction however fail to do that. This could be good or bad. Strategic drift is when a company fails to work in line with environmental changes however incremental development is evidenced but there is a strong influence of the cultural and historical factors. BMW and its emphasis on brand development incrementally with the changes in the environment when it outsmarted competition. However the path way dependency paved way for the acquisition of Rover an English brand. This could be due to the companies need for huge production and the consideration happened during that time. This would be the strategic drift. The company beaded with the English brand when it was in the flux phase of the strategic drift. But when the new CEO was appointed BMW went for transformation and Rover was sold to Ford. After this BMW started to working in tandem with the changes in the environment and developed incrementally. RESOURCES   Every organization or a firm need and possess certain resources and competences required to endure and thrive globally. In other words every firm has its own strategic capability to survive against all odds (Gerry Jonhson, Kewan Scholes, Richard Whittington, 2008). The resources consist of- Tangible resources   underlining the physical chattels like plant, people and finance of the organization Intangible resources underlining non-physical chattels like information, reputation and knowledge (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008) Resources based analysis of BMW: SOURCES OF COST EFFICIENCY Supply cost Supply cost play in important role and can influence the firm in the bigger way. Supply costs revolves around the raw material supply, production units efficiency etc. supply costs can prove to be an important asset where input cost prove to be critically important for success (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008). BMW managed its supply costs by setting up manufacturing units at various locations round the globe namely Germany, USA, South Africa, UK and China wherein they employed 104000 workers (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008). This ensured that the supply costs are reduced with assembly units operating more flexibly and reducing the transportation costs of raw materials. Economic scale Economies of scale play a big part in manufacturing organizations or firms since the need is to recover the high capital costs through high volume of output. BMW achieves economies of scale by increasing its production capacity. BMW had the capability to swing its operations for 60 hours a week during limp demand and whooping 140 hours a week when the demand is at its peak. BMW also had produced an impressive 1.1 million cars in fiscal year 2003 (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008), thus demoing economies to scale to gel with its manufacturing units worldwide. Product/process design Product/process design is also a key costs driver. Product design meliorations can help in labour productivity, better yield and maximum utilization of working capital. Product design can also be used to gain competitive advantage over its rivals with simple use of marketing intelligence. BMW was considered to be the best when it came to product/process design and was tipped as an engineering excellence. It was highly dependable, influential and lavish. BMW also restored new and modern technology for its products thus marketing maximum utilization of the working capital available. Experience Experience must prove to the key asset of control costs and attaining cost efficiency. Through experience the firm should generate competitive advantage through the collective understanding attained by the firm and its unit costs. The experience curve for BMW is as shown: The unit costs of BMW are supposed to decline due to the gain of cumulative experience (Gerry Johnson, Kevin Scholes, Richard Whittington, 2008). BMW has been in the automobile sector since the dusk of the Second World War. With the number if units produced increasing per year with the setup of new assembly units, there needs to happen continental reduction of costs in the competitive market situation. This may not provide the necessary competitive advantage, but is proves to be a threshold capability for survival.    Value of network It is difficult for a single organization to manage all the value based activities right from the design of the product to delivering the final product or service to customer. This process is generally carried out with the help of a value network. A value network can be termed as a combination of inter-organizational process that proves beneficial to create a product or a service (Timmers, 2008). The value of network of is as shown. BMW has various assembly locations as well as manufacturing units with each assembly unit having its own supplier of raw materials needed to create a product. Also there exist an internal value chain of the assembly liners themselves. The finished product is again reciprocated to the suppliers and collectively it gives rise to the organizations or the firm’s own value chain. The organization has its own channel value chain. The channel value chain for BMW offers its potential customers products ranging from a â€Å"MINI† to the higher end â€Å"Rolls Royce†. These products are priced differently and segmented effectively in response to the target market. BMW also has price variations according to the locations it is striving in. For example BMW is priced in a slight lower side in the Asian markets as compared to the UK or US market. The consumer value chain is based on the channel value chain BMW offers namely price, design an d location. SWOT ANALYSIS OF BMW Strength: BMW is a renowned company with a high position in terms of branding and gratitude factor. BMW is able to sustain its market position lucratively with its hub of exclusive cars. BMW had exceedingly qualified labour force(Gerry Johnson, Kevin Scholes, Richard Whittington, 2008) that could qualify as a source for gaining competitive advantage BMW used advanced technology for its products that embarked its products design, quality and price BMW had strong relationship with its suppliers which propagated BMW in maintaining a brawny supply chain management. Weakness BMW’s overall image was too serious and conventional in comparison with its competitors Low cost products of its competitors Overdependence on US and Europe market Opportunity The increase in number of products sold in spite of the economic downturn Use of advanced technology for the products Popularity in developing countries like India and china Flexibility in development and manufacturing Low interest rates Threats Strong competition in the luxury segment of cars Economic downturn New entrants in the automobile industry Increase in fuel costs Rising supply costs e.g. steel    Critical success factor of BMW: The above graph is used to identify the critical success factors of BMW. The y-axis represents the value and the x-axis represents the elements of critical success factor. According to the graph, the critical success factors for BMW are: Product quality Cost of product that justifies product quality Experience Product quality is an inevitable and distinguishing factor for customer satisfaction. The brand is identified by its product excellence and cost of ownership. BMW has a status of being number when it comes to qualify, and thus it is one of the critical success factors for BMW. Though the cost of the product i.e. BMW automobile is high it evidently justifies this through its product quality. The experience of BMW in the industry also is a critical success factor for BMW. With its years of experience it has developed a brand identity for its products and very integrated and sophisticated supply chain that ensures its products are delivered at the right time and right place. KEY SUCCESS FACTORS OF BMW    The key success factors thus of BMW can be summarized as Business model of BMW Technology Brand image Sustainability Helmut Panke, CEO of BMW FACTORS THAT MAY CAUSE ULTIMATE DAMAGE DEMISE OF FIRM Rising raw material prices and high fuel prices Change in customer tastes and preferences Decrease in economies of scale Extreme rivalry and price wars in the maturity stage Stagnation of technology Unfavourable currency effects Stricter regulatory norms paving way for alternatives like hybrid cars, fuel-cell cars. Electric cars etc. Mobility precincts emergent urban areas Probable strategies BMW can restore to redirect profits and to retain endurance for the future are:   1)  Ã‚  Ã‚  Ã‚   Market development 2)  Ã‚  Ã‚   Market penetration 3)  Ã‚  Ã‚   Product development 4)  Ã‚  Ã‚   Restructuring 5)  Ã‚  Ã‚   Retrenchment 6)  Ã‚  Ã‚   Liquidation 7)  Ã‚  Ã‚  Ã‚   Vertical integration This may help BMW achieve a safer tomorrow and help to sustain its BMW’ness for years to come. REFERENCES Allen, T. (2006, October 17).Retrieved june 7, 2009, from Euro area annual inflation down to 1.7%: http://74.125.153.132/search?q=cache:1fhKosuEvHsJ:europa.eu/rapid/pressReleasesAction.do% 3Freference%3DSTAT/06/137%26format%3DPDF%26aged%3D1%26language%3DEN%26gui Language%3Den+average+rate+of+inflation+of+EU+in+2006cd=2hl=enct=clnkgl=in

Beowulf and Roland Essay Example | Topics and Well Written Essays - 1000 words - 1

Beowulf and Roland - Essay Example Beowulf protects the united community of man and does not allow the division and emptiness that are born from the soul of the vile beast Grendel to ravage the halls of Heorot any longer. Resisting Grendel’s savage attack on human solidarity, Beowulf takes up the defense of Heorot and the case of every nation whose name was so poignantly placed upon the high walls of this great hall of men. (Young 2006) The defense of Heorot was successful. Beowulf has fought tremendous battles before. He understood what fighting and death consisted of. This might have had an impression on Beowulf as he went to face the dragon. Oliver counsels Roland to blow his oliphant horn, to call back Charlemagnes main force, but Roland refuses. The Franks fight valiantly, but in the end they are killed to the man. Roland blows his oliphant so that Charlemagne will return and avenge them. (Borey 2006) Another aspect concerning the attitudes of Beowulf and Roland is the reason behind the last battles. Beowulf had to fight a dragon that was going to destroy his kingdom. This evil would not stop unless Beowulf stopped it. The dragon

Reading response papers Essay Example | Topics and Well Written Essays - 250 words - 7

Reading response papers - Essay Example ted, may produce some pretty attitudes; but they shew a degree of imbecility which degrades a rational creature in a way women are not aware of-for love and esteem are very distinct things. In Chapter 4, Mary Wollstonecraft discusses the causes of women’s degradation. In her view, the chief obstacle to a woman’s attainment of knowledge is the role thrust upon her by society: the role of a weak, childish, pleasure-seeking creature, who is ruled by the senses. Wollstonecraft is particularly sarcastic when she describes â€Å"the false system of female manners† (53) which women are conditioned to take on. This system centers round the supposed fragility of women. Women accept this imputed fragility and agree to live as captives in gilded cages, expecting homage for their beauty, and emphasizing their weakness in order to arouse the protective senses of men. The foolish obsession with outward finery, and highly-strung nerves, poses a danger to the development of the intellect. The author indicates that the root of woman’s degradation is the acceptance of attention from men for frivolous things: â€Å"to lift a handkerchief, or shut a door† (57).   Throughout her essay, Wollstonecraft continues to ridicule this attitude of fragility which women assume, and men subscribe to. She mocks the assumed weakness which makes a virtue of the fear of â€Å"the frown of an old cow, or the jump of a mouse.† Her tongue-in-cheek assertion, â€Å" a rat, would be a serious danger,† encapsulates all her impatience with the entire system of female manners, which she firmly believes can be abolished with proper education and adequate physical exercise. She even characterizes such feminine foibles as â€Å"imbecility.† Wollstonecraft emphatically argues that strength of body and mind are the only things which will save women from degradation. This is obviously enlightened thinking for the eighteenth