Interesting Recycling Facts

A running faucet wastes 2.5 gallons of water each minute. A dishwasher uses 11 gallons of water per use. 75 percent of all water used in the household is used in the bathroom. A toilet made in 1992 or earlier uses up to 60 percent more water per flush than newer high efficiency toilets. Turning of the tap while brushing your teeth in the morning and before bedtimes can save up to 8 gallons per day. This is a savings of 240 gallons per month. Running your faucet for 5 minutes uses up enough energy to run a 60 watt light bulb for 14 hours. A full bath tub uses 70 gallons of water. A 5 minute shower only uses 10-25 gallons. Interesting Recycling Facts / Paper Recycling 1 ton of paper saves 17 mature trees, 7,000 gallons of water, 3 cubic yards of landfill space, 2 barrels of oil, and 4000 kilowatt hours of electricity. This is enough energy to power the average American home for 5 months. The process of recycling paper instead of making it from new materials generates 74 percent less air pollution and uses 50 percent less water. Manufacturing recycled paper uses 60 percent of the energy needed to make paper from new materials. Over 73 percent of all newspapers are recovered for recycling. About 33 percent of this is used to make newsprint the rest is used to make paperboard, tissue, or insulation. A little more than 48 percent of all office paper is recycled. This is used to make writing papers, paperboard, tissue, and insulation. Interesting Recycling Facts / Metal Recycling steel and tin cans saves 74 percent of the energy used to make them. Americans throw away enough aluminum every month to rebuild our entire commercial air fleet. Americans throw out enough iron and steel to continuously supply all the auto makers in the entire nation. A steel mill using recycled scrap reduces water pollution, air pollution, and mining waste by about 70 percent. When you throw away an aluminum can you waste as much energy as if you’d filled the can half full of gasoline and poured it into the ground. Americans use 100 million tin and steel cans each day. Recycling one aluminum can saves enough energy to run a 100 watt light bulb for 20 hours, a computer for 3 hours, and a TV for 2 hours. Interesting Recycling Facts / Plastic Enough plastic is produced in the United States each year to shrink wrap Texas. In 1998 Americans used 2 billion pounds of HDPE to make plastic bottles for household products. That’s the equivalent weight of 90,000 Honda civics. Approximately 88 percent of the energy is saved when plastic is made from plastic rather than from the raw materials of gas and oil. Enough plastic bottles are thrown away in the United States each year to circle the Earth four times.

Packaging as an Effective Communication Tool in Marketing

This has led to an enormous increase in the variety of packaging equipment, materials and design techniques. Prior to this, in Ghana, people had thought of corks and bottles only as packaging components. Ghanaian had seen packaging only as a protective tool rather than a communication tool and It had centered on boxes, containers, bottles, etc. With the growth of merchandising and self-service however, manufacturers and for that matter Ghanaian have come to realize the value of packaging as an effective communication tool in marketing than Just a container or wrapper because of intense intention on the market.Packaging is to be considered as an aspect of the actual product when seen in the light of the three major components of a product; the core, augmented and extended product. These essential features, benefits, quality level, styling, brand name, logo plus a host of related offerings are what the buyer expects to find and all these are carefully embodied in packaging and labeling . It should be realized that people now purchase products not necessarily because of its functional aspects but because of packaging, Drank, logo, colors etc.Evidence of good packaging is demonstrated by most of the foreign goods we see on our markets – a display of very bright and attractive labels and pack designs that catch the eyes of buyers easily and instantly. In 1996, consumer criticism led to the passage of the federal fair packaging and labeling Act which requires that consumer goods be clearly labeled in easy – to – understand terms to give consumers more information. Due to this most companies today, now place great emphasis on the registration and protection of their brands and labels and distinctive features.Some f them even have centralized departments that control the use of brand names so as prevent imitation especially by trade mark. Another significant point to consider has to do with the consumer and how he or she recognizes brands to which h e has become loyal. In the market these days, consumers do not have time to consider every aspect of the product. As a result, they normally pick the brand they are familiar with. In this respect, manufacturers in Ghana should strife to make packages that are attractive and different from others which will give maximum and handy information to customers to make purchase sessions.The size, shape, design and closure of the pack should also go a long way to enhance the image of the product and give a visual appeal. The Cocoa Processing Company Limited has been chosen as an area for the study because this company is seen as a model to others. The main concerns are the Golden Tree Chocolate Products. Packaging is becoming an increasingly important aspect of marketing strategy. Companies are seeking packaging as a way to attract customers to new and existing products or brands.For existing brands there is growing tendency to repackage, that s to redesign the existing package, wrapper or c ontainer. In 1989, the Cocoa Processing Company developed or repackaged its Golden Tree Chocolates to enhance the image of the products. Redesigns cost as little as CHIC,OHO to CHOUGH and are seen as potentially cost effective way to boost sales. There are two different trends in packaging; one involves reducing the packaging size and the other is increasing the size. A significant packaging issue facing marketers is the environmental impact of packages.Concern is growing about the effect of plastic packaging on animals and human beings. Sea animals and birds mistake discarded plastic packaging and bags for food which results in the destruction of their digestive tracts. Some of these plastic packages have been found to be harmful to the earth's ozone layer. Today's plastic package can remain intact for up to four centuries, and for this reason packaging producers are putting millions of money into research to find biodegradable plastic packaging.Packaging is designed to protect a p roduct from spoilage and maintain its functional form. It is to offer convenience for consumers to ensure portability and helps in identifying the product with the company. Most importantly, packaging and labeling go a long way in communicating the product features, characteristics, benefits and others to the customers and the outside world. A bad packaging automatically depicts a bad product. A package therefore, must be able to attract attention instantly and create intent to buy.A package must tell the consumer all he or she wants to know about a product to enable her make purchase decision, so that a package and its labeling should act as a silent salesman. Packaging in Ghana had not really developed as with the international markets and this had hampered the effective marketing of goods made in Ghana. These goods are sometimes very high in quality and should sell well on the international market but the packaging of these products leaves much to be desired.

Study of The UK Food Manufacturing 2036 Essay Example | Topics and Well Written Essays - 6000 words

Study of The UK Food Manufacturing 2036 - Essay Example The paper has deployed a number of strategic management techniques to determine market condition, consumer demand and position of the companies thereof. SWOT, PEST and Porter’s five force analyses were considered appropriate. Besides business environment, financial and non-financial performance of each company has been assessed along with their cumulative performance for a period of five years. The paper has elaborately discussed every aspect of business with respect to the subject companies using ratio analysis. The outcomes have also been critically assessed and recommendations have been provided keeping in view the future scope of growth and development for the firms. The food sector in the United Kingdom (UK) can be chiefly segmented in four areas, namely, food manufacturing, food retailing, food wholesaling and non-residential catering. Food is an essential purchase among all others by consumers and growth of food sector is being significantly driven by increasing population. Between 1992 and 2008, the food sector of the UK grew parallel with economic boom and stabilised by 2012. The food manufacturing sector is significantly dominated by different kind of foods that can be conveniently categorised as necessity food and luxury food and be further subdivided into other categories (DEFRA, 2014a; Manley, 2010). The diversified nature of the UK food industry and its contribution in the UK economy makes it an interesting choice of research. The food manufacturing sector is an essential part of the food industry as it acts as a link between agro-food industry of raw material and food retailing and wholesaling. Food manufacturing is also essential for the food industry because it generate employment, provides export opportunities, minimises scope of import and results in great value addition to local produces and local crop producers (ILO, 2014). The research paper

Sustainability and Prefabrication Essay Example | Topics and Well Written Essays - 1000 words

Sustainability and Prefabrication - Essay Example However, the definition is insufficient since the definition for the term need is opposed to wants and luxury. The declaration linked global equity to degradation of the environment which calls for equitable consumption of resources to the global north and south. If linking the problems of consumption and poverty with pollution and resource degradation, then solutions require a lot of strategies (United Nations, 1987). This has led to complementary and contradictory definitions of sustainability. It is therefore necessary that the scope of a project be determined, the procedures outlined, so that critical terms of sustainability are defined. There are three integral dynamics that led to sustainability practices; On the other hand, a practice that neglects to address the discussed areas above fails to be sustainable. This is in accordance to Brundtland Commission Report. It may fall short along continuum or conscious misrepresentation (United Nations, 1987). Primary industries performing growing, harvesting, extraction, and processing of natural resources are the first in the chain of production. These industries deliver most of the necessities of human beings. A clear understanding of their activities develops a vivid understanding of sustainability. According to primary industries, sustainability is the ability of operating perpetually through adaptive management and scientific knowledge. Scientific knowledge is relevant to maintaining the environment and the natural resources that communities and economies depend on. Just like other industries, construction industry has to reconsider its relationship with the environment. The aspects of green construction and accepting responsibilities to the environment through construction activities are important. It is necessary that construction activities explore better ways and analyze construction processes so that the industry contributes towards sustainable development.

Consequences of the Rape of Nanking Assignment Example | Topics and Well Written Essays - 500 words

Consequences of the Rape of Nanking - Assignment Example Japanese soldiers also raped 20,000 – 80,000 women. The rape of Nanking remains a contentious issue in politics. Some historical revisionists and Japanese nationalists dispute the event claiming that the massacre was exaggerated for propaganda purposes (Honda 45). There are enormous efforts by Japanese Nationalists to deny or rationalize Japanese war crimes. However, the controversy arising from the Rape of Nanking remains a stumbling block in Sino-Japanese relations. It is also a stumbling block to international relations between Japan and other Asia-Pacific nations such as South Korea and the Philippines (He 50). Many senior members of the Japanese high command were responsible for the atrocities committed by Japanese soldiers in Nanking including Emperor Hirohito. Emperor Hirohito made all the major decisions during the operation including the decision to invade China in 1937. Hirohito’s uncle, Prince Asaka was a key player in the operation because he ordered the Japanese soldiers to kill all captives. In addition, he was responsible for the gendercide against Nanking’s men. General Nakajima Kesago, commander of the 16th division was also held responsible for the Nanking Massacre. He ordered the beheading of two war prisoners as a test of his new sword (Yin and Young 284). In 1946-1947 there were war crimes trials in Nanjing. However, the trials only affected a few Japanese war criminals. Tani Hisao, a commander of the 6th division was sentenced to death in March 1947 and executed. The International Military Tribunal for the Far East (IMTFE) tried up to 30 key Japanese commanders. The tribunal tried Commander Matsui Iwane of the Central China Expeditionary Force. Matsui and other six ‘Class A’ war criminals were executed. General Yanagawa Heisuke and Lieut. General Nakajima Kesago died of a natural cause before they could be executed (Yamamoto 112). However, some members of the royal family who were also responsible for the Nanking massacre were not tried and executed.     

THE EFFECT OF TAX AVOIDANCE IN ECONOMY Essay Example | Topics and Well Written Essays - 2000 words

THE EFFECT OF TAX AVOIDANCE IN ECONOMY - Essay Example Therefore, the study of tax avoidance is important in the implementation of a couple of constitutional loopholes upon which tax payers evade taxation for their own advantages. Tax Avoidance Tax avoidance is a subject concerned with the identification of the various legal loopholes surrounding taxation. The purpose of the study is to implement the various ways through which individuals benefit from the avoidance approach. Further, concerns rise as to whether the approach is ethical and of equal importance to the general economy. Studies reveal that mitigation and evasion of taxes differ from tax avoidance as they present a subject of illegality in the taxation clause. Tax avoidance is a legal taxation approach upon which the beneficiaries acquire a constitutional right to avoid taxes (Brooks & Dunn, 2010, p.56). The study reveals the implications emanating from tax avoidance, examples of tax avoidance in relation to the benefits cheat, the ethical issues arising thereof, and a compari son of the ethical issues to the subject of legality. ... However, the dream may be short-lived because of malicious proprietors who sought to identify loopholes in the taxation system and eventually avoid the taxes. Such acts may result in unhealthy competition in a country’s business economy and income imbalances (Ferrell, Fraedrich & Ferrell, 2011:36). In the long-run, the business abiding by the set taxing criterion may suffer unhealthy competition from malicious competitors, thus resolving to exit the market. Global economies perceive taxation as the key to growth and implementation of adequate consumer and producer policies. As governments impose taxes to limit consumption of health hazardous products, the businesses involved in production and selling of the products will extend the total amount of the imposed tax to the final consumer. This approach will serve to reduce the consumer’s income as he tries to maintain marginal consumption of the restricted product. The eventual outcome is that the reduced income of the con sumer will injure the purchase of vital commodities as the addicted consumer maintains consumption of the restricted product (Moffat, Bean & Dewar, 2005, p.48). At this level, tax avoidance by the producers shall lead to reduced incomes among the consumers and increased poverty levels. Ethical Concepts in Tax Avoidance and Related Cases In accordance to taxation theorists, tax avoidance would pose a fair reflection whenever meant to imply the positive use of money. Authorities may assess different business entities and establish those which should avoid taxes and those that should remit through a constitutional approach. The business will eventually evade taxation but through

The future of helthcare depends on the role of nurses Research Paper

The future of helthcare depends on the role of nurses - Research Paper Example The United Nation targets to have a transformed health system by 2015. Nurses contribute to the emotional, psychological, physical, and social being of people seeking medical attention and the society. Strategies in the health sector run in hierarchy from the policy makers, to the practitioners and then to the public. Nurses and midwives are the last practitioners in the hierarchy and next to the patients. This position makes their role very critical. Whether health care will improve in society is dependent on the responsibility of all individuals in the hierarchy. However, nurses and midwives, being the majority and considering their position in the hierarchy, are the main determinants of the effects of change felt on the ground (Ogilvie and Sare, 2010). An analysis of the contribution of nurses to the future of health care is necessary. According to the global development goals set for achievement by 2015, there is a target to reduce child mortality, which is rampant in some region s of the world. Many of the strategies in place touch on the responsibility of nurses in provision of primary health care. The UN summit stipulated that the cause of most of these deaths was malaria, diarrhea, and malnutrition. The public needs education on how to handle these key causes of death of children under then age of five. In the hospital setting, the nurses play the most crucial role in prevention of child mortality (Barclay, 2010). Nurses offering pediatric care should be more aware and offer relevant advice to mothers on proper nutrition and basic hygiene. Nurses also partake in the distribution of nets in the prevention of malaria and offer advice on frequent treatment of the nets to the public (Sines, Saunders, and Janice, 2009). Without the efficiency of nurses, it is difficult to achieve this millennium goal. In order to achieve the development goal of ensuring maternal health care in all societies, it is the responsibility of nurses and midwives to provide the prima ry care to ensure that mothers no longer die from hemorrhage, infection, obstructed labor, and hypertensive pregnancies. Nurses specializing in midwifery are of key contribution to promoting maternal health. It is essential to ensure that they are qualified and are competitive for improved maternal health to become a reality. Nurses should provide quality prenatal and postnatal care comprehensively in the societies they are working in realizing that their roles are very important (Ball, 2000). HIV effects have increased in the recent past. This increase has forced leaders in the health sector to work tirelessly to reduce cases of new infections. Further, they aim at maximizing the care of people living with HIV to lengthen their lives. There are several fields in addressing the HIV epidemic. The first is prevention of the disease, which involves educating the public on modes of transmission and potential strategies in prevention. This is a responsibility of nurses assigned to volunt ary counseling and testing centers. In addition, nurses are involved in the testing process and the crucial responsibility of post testing counseling. Scholars denote that nurses go a mile further to motivate and encourage HIV patients for them to undergo behavioral and attitude change. They also administer advanced care to patients who are in the final stages of the disease. Additionally, nurses do not relent as they advise relatives of patients on home based care to HIV patients.

Polar ice and climate change Research Paper Example | Topics and Well Written Essays - 750 words

Polar ice and climate change - Research Paper Example This is especially so with the ever increasing rate of melting attributed to the environmental degradation. For years, scientists have had their eyes set on the world’s ice shields hoping to monitor changes with the advancements in technological systems. Global temperatures indicated a downward trend in the period from 1940 to 1970, but increased gradually in 1980s. This phenomenon can be attributed to the increase of the amount of sunlight that hits the snow and ice in these regions. As such, various reports have illustrated an accelerated rate of melting raising the sea levels at an alarming state. For instance, a survey done every September to ascertain the area covered by sea ice demonstrates an average decrease at a rate of 8.6% between the years of 1979 and 2007 (Thompson and Kuo, 2012).However, there was a significant loss of sea-ice placed at 24% in the 2007 alone. Various scientists have voiced concerns based on these and current findings that corroborate the eminent danger of melting ice caps and rising sea levels. Extrapolations of existing data suggest that thermal expansion and ice sheet changes will dominate the processes affecting the sea level (Ward, 2003). Similarly, areas that are marginally glaciated are most likely to be ice-free, which will eventually lead to the disappearance of the Polar Regions. ... This is because these gases increase temperature of the atmosphere near the earth and its troposphere; resulting in corresponding changes in climatic conditions. Fundamentally, the dangers associated with global warming are erratic changes in the weather, which are experienced in extremity, causing persistent natural disasters and extinction of species. In essence, the continual warming trend has been broken down to climatic change, which refers to the measurable effects of global warming. These measurable effects refer to shifts in major aspects of the climate that is, rainfall, temperature, snow, and wind patterns. With this differentiation, global warming is identified as a long-term reference of the effects of these shifts in climatic conditions. Notably also, ocean currents are included as an aspect that facilitates the continual warming trend. Currently, environmental degradation is an issue that requires immediate action because of the escalating rate at which it has been occu rring, making it hard for the ecosystem to convalesce. Pollution is considered as the major cause of ozone layer depletion owing to the release of chlorofluorocarbons that rise into the troposphere causing its depletion (Fahey and Hegglin, 2010). Industrial processes and automobiles are responsible for the release and as such, governments have been asked to tax the companies for the emissions. In addition, the destruction of tropical rainforests by logging industries has resulted in destruction of natural habitats of plants and animals, which increases the level of carbon dioxide in the atmosphere. The destruction of habitats interferes with photosynthetic organisms that are responsible for carbon-fixing cycle, which seeks to relieve the greenhouse effect. In

Protecting and Preserving Our Environment Essay Example for Free

Protecting and Preserving Our Environment Essay Our planet Earth is dying. This is a fact that we are experiencing, caused by our own behaviors. The term â€Å"dying’’ is true, because our lifestyle is causing serious damage to the environment and might lead to the termination of humanity if those actions are not stopped. We all share a role in protecting and preserving our environment because it is the primary and the only place for us to live and develop new generations. We all are consumers, but there is a huge difference between a wise consumer and an average consumer in terms of protecting the environment and homeland. As consumers, we always look for the lowest price without putting in mind the potential damage a product can cause to our environment. A perfect example is plastic bottles. We always buy plastic bottled products without knowing whether they are recyclable or not. In fact, it is estimated that 80% of plastic bottles are not being recycled (Greenupgrader.com). A nonrecyclable plastic bottle may last as long as 1000 years before it biodegrades completely (Answers.com). Another notable fact is that 1 ton of recycled plastic bottles would save more than 7.4 cubic yards of landfill (Earth911.com). If we all move to buying recyclable bottles and recycle them, we would save our environment from mountains of discarded bottles. Also, we may save our environment from tons of toxic vapors caused by burning plastic bottles. Controlling air pollution is another crucial factor in preserving our environment. In the past, people were not worried about the potential harm the environment is exposed to because of their acts; however, they became much concerned and alarmed nowadays after they sensed the symptoms of the global warming. We all know about global warming and its side effects. We also know that we are all accused of that problem because of our actions, but why don’t we stop it? If we all try to reduce main factors of air pollution; we would decrease the global warming, and how is very easy. Reducing the use of fossil fuels is an excellent example. Hybrid or fully electric cars can produce 25% to 90% less toxic emissions than an ordinary gas powered vehicle (carbon-monoxide-poisoning.com). This means if we buy hybrid or fully electric cars; then we would contribute to the environment by reducing tons of toxic emissions from fossil fuel powered vehicles. Those toxic emissions cause about 51% of Carbon Monoxide in the air; which is an extremely toxic gas and fatal in high concentrations (thegoodairlady.com). Another great example of reducing air pollution is sharing a ride when commuting to work or school. Sharing a ride or â€Å"carpooling† reduces the number of running vehicles on roads and thus reducing the toxic emissions from them. If 500 people use carpooling every working day, then we would contribute to the environment by reducing as much as 60% of the total carbon monoxide in the air. Controlling air pollution is extremely important; however, excessive water consumption is even much more important and essential to humanity and next generations. Water is becoming scarce in different parts of the world, and this is because we don’t know how vital water conservation is. It is estimated that over 1.5 billion people worldwide do not have access to safe and fresh water to drink (Matt Scott). Isn’t 1.5 billion an astonishing number? , and don’t you think it is time to reduce our consumption not only for us, but also for the next generations? There are many ways to conserve water. One good example is the use of low flow shower head. A low flow shower head may reduce about 15 gallons of water during an average 10 minute shower (environment.nationalgeographic.com). In addition, we all have to regularly check our house for water leaks. Undiscovered water leakage could waste as much as 15,000 gallons of water a year. Moreover, try to avoid filling the bathtub and instead use the overhead shower. Taking a bath wastes about 70 gallons of water, while a normal 10 minute shower wastes only 20 gallons. The difference may not be significant, but over a long period, it does matter. Finally, I think if the majority of us went to one of the mentioned solutions and acted mindfully, then we would save our precious environment from pollution, water scarcity, and many other serious environmental issues. Environment conservation starts with me, you and all occupants of planet earth, so let us start protecting our lives and have a brighter future for the next generations. Works Cited Gunzelmann, Doug. â€Å"Plastic Bottle Facts Make You Think Before You Drink† August 2008 www.greenupgrader.com/3258/plastic-bottle-facts-make-you-think-before-you- drink/ Gunner, John. â€Å"How Long a Plastic Bottle Last Before it Decompose† April 2010 www.wiki.answers.com/Q/How_long_for_plastic_water_bottle_to_decompose Earth 911 â€Å"Plastic Recycling Facts† June 2007 www.earth911.com/recycling/plastic/plastic-bottle-recycling-facts/ Carbon Monoxide Poisoning â€Å"A Guide to Prevent Carbon Monoxide Poisoning† www.carbon-monoxide-poisoning.com/article5-hybrid-car-emissions.html Sage Blossom Consulting. ‘’Car Pollution Facts’’ August 2007. www.thegoodairlady.com/car_pollution_facts_000233.html/ Matt, Scott. â€Å"40 Shocking Facts About Water’’ June 2009. www.metadornetwork.com/change/40-shocking/facts-about-water/ National Geographic â€Å"Water Conservation Tips† www.environment.nationalgeographic.com/environment/freshwater/water-conservation- tips/

The Reign Of Charlemagne

The Reign Of Charlemagne Why Was The Reign Of Charlemagne So Important In The Development Of The Early Medieval Monarchy? Charlemagne or Charles the Great was born on the 2 April 748 AD, the son of Pippin; the King of the Franks. At the time of his accession, the Frankish kingdom was already the most important power in Europe. However, that power and prestige was increased greatly by Charlemagne during his reign, in which he came to rule the vast majority of Western Europe. Charlemagnes power and prestige culminated on Christmas Day 800, when he was crowned Imperial Emperor by Pope Leo III. This act was incredibly significant as it founded the empire that would be known as the Holy Roman Empire, an empire that lasted for over a thousand years. As a result of the immense power Charlemagne had, he has been often been referred to as the ‘father of Europe. Ultimately, Charlemagne was the founding father of the French and German monarchies, a key player in the spread of Christianity throughout Western Europe, and ruled over an empire, the likes of which had not been seen since the Roman era. Charlemagne instigated various administrative reforms throughout his empire that were key in the development of the early medieval monarchy. One of Charlemagnes foremost concerns was maintaining unity within his empire. In 802, two years after his imperial coronation, Charlemagne required the entire population of the realm to swear an oath of loyalty; all people were expected to keep Gods commandments, to respect all the emperors possessions, to acknowledge his protection over the churches and the weak, especially widows and orphans, and finally to obey imperial commands. He Charlemagnes demands of loyalty were a way of exerting a manner of control and authority over a vast empire. Furthermore, the same year as Charlemagne introduced the oath of loyalty, he also set about bringing in new legislative reforms, which are seen as being key in the development of the early medieval monarchy. For the first time in history a king wrote down the laws of his kingdom. Charlemagne recorded the laws of the Frankish, Frisian, Saxon and Thuringian people. He also corrected the ‘defective laws of his people, rewriting and removing laws he deemed to be vicious and useless, and adding to them where it was needed. Certainly this was a key reform, as it enabled law to have a more central authority, and aided the spread of the knowledge of law within the empire, fundamentally, what was right and wrong. To a certain extent, he allowed for differences on law, within the provinces of his empire. However, Frankish law certainly had its influence throughout the region. Furthermore Charlemagne required that all leading members of society within each province hear their laws read al oud in their own language. Thus, aiding the implementation of law enforcement throughout the Frankish empire. Charlemagne sought a more civilised empire, founded on Christian values, and one of his key concerns was not only lowering rates of crime but also a move away from the more personalised ‘taking the law into their own hands way of dealing with criminals that had existed for hundreds of years, to a more structured system of law enforcement and criminal punishment. Charlemagne introduced legal cases and a judicial system within each district that consisted of a count passing judgement and delivering sentences. This movement was a key component of the development of early medieval monarchy, as both the French and German monarchies, after the collapse of the Frankish empire, followed this more structured judicial system, and it could be argued that Charlemagne founded the beginnings of a judicial system, the likes of which are in existence in western civilisation today. Furthermore; Charlemagne established the office of the so called reprimandary witnesses who were required to bring crimes to the attention of the court if the victims did not do so themselves Thus, Charlemagne took it upon himself to enforce justice within his empire, and by establishing these offices his aim was to see the criminal members of society reap the rewards of their actions, even if victims themselves did not desire to carry the criminals actions forwards. However, such matters are not as black and white as Charlemagne imagined them to be, and it is debatable as to what extent Charlemagne was able to fulfil his goal. Nonetheless Charlemagnes judiciary reforms were key in the development of early medieval monarchy as many monarchs sought inspiration from Charlemagnes founding judicial system basis, and they also encouraged a more civilised society in the early medieval ages. Charlemagne certainly sought to improve the administration of the empire as a whole, reforming various aspects of administration. One of his reforms related to his persistent aim of exerting a greater level of control over his empire. He established middle authorities in each region, to oversee local officials. Thus, in a sense Charlemagne inaugurated a form of local government. However, he amended this system over the years, he grew distrustful of those he had sent to oversee, as he believed them to be open to bribery. Hence, he instead chose archbishops, dukes, and abbots; generally members of high nobility, whom he did not believe to be open to bribery. It can be said that a key theme of Charlemagnes reign was justice. Charlemagne wanted it not only for himself but also for every loyal subject of his empire, as exhibited through his judiciary reforms and distaste for subjects whom used their positions for their own selfish benefits. In Einhards Vita Karoli Magni or Life of Charlemagne, Einhard states how Charlemagne also made reforms relating to the language of the Franks; ‘He began a grammar of his native language and the history of his people; ‘he had the old rude songs that celebrate the deeds and wars of the ancient kings written out for transmission to posterity. Thus Charlemagne was keen to preserve the history of the ancient kings. Furthermore; Charlemagne had an important role in determining the immediate economic future of Europe. He got rid of the gold currency and implemented a new silver currency. Additionally, Charlemagne standardised currency throughout most of Europe, abolishing many of the local currencies in existence. This monetary standard remained the basis for the currency for a long time. Hence, Charlemagne instigated economic reforms that were key to the development of the early medieval monarchy as he standardised currency throughout Europe, and implemented changes that remained in place in Europe for a very long time. The Carolingian renaissance is also believed to be a requisite to the development of the early medieval monarchy. Similar to the renaissance that occurred in the early modern period, it was characterised by the re discovery of ancient roman works, the flourishing of art and literature. Charlemagne was a very keen advocate of education, even returning to education himself, although he never learnt to write. He did however study grammar, logic and astronomy. Furthermore, some of the earliest manuscripts still in survival today are from the Carolingian era.Charlemagne also introduced the use of the classical Latin language as the language of scholarly study ‘Thus, the West saw the development of a pure language, which was used almost exclusively by the learned, and from which the romance languages grew increasingly distinct Hence, he increased the availability of education within his realm, increasing monastic schools. Therefore, Charlemagnes keenness for education was important t o the development of the early medieval monarchy as it lead to a period of greater emphasis on education, a pattern that following monarchs were keen to emulate, and ultimately led to a greater number of educated persons within western civilisation. Charlemagnes reforms influenced nearly every corner of society, including the Church. Charlemagne was an extremely pious man and sought to be the ideal embodiment of both a Christian man and King. Charlemagne asked the Pope to send him texts on church law. This Dionysio-Hadriana was used enthusiastically in the Frankish kingdom. By doing this Charlemagne encouraged future monarchs to take a more scholarly than blind approach to the Church. Charlemagne was also very interested in Church music and encouraged the spread of proper church liturgies throughout his empire, taking a personal interest in papal music, and banning melodies such as those found in Milan. Charlemagne also introduced changes to the organisation of the military service. Obligation to military service of the empire was based upon personal wealth and Charlemagne instigated reforms that would make it fair for those obliged to join the military, based on the individuals wealth. Charlemagne ordered that every tenant with three to five so-called hides (homesteads), as well as the holders of fiefs, were required to serve against the enemy. Many monarchs followed these reforms in the early medieval period. In conclusion, Charlemagne was certainly a founding father of Europe. He strove to implement justice in his empire and he instigated reforms in almost every important aspect of early medieval society. Charlemagnes reign was a period of change for Western Civilisation. However, it is foolish to assume that all these reforms were greatly successful, as not all were, for example Charlemagnes judicial reforms. However, early medieval monarchs followed Charlemagnes reforms, as they were eager to reach the level of power and prestige, which Charlemagne had possessed, Charlemagnes reign saw the emergence of Western civilisation, a civilisation that moved away in terms of religion, currency and thought from the East. Furthermore, Charlemagne made it easier for other early medieval monarchs to govern and handle their kingdoms, for example his judicial reforms made law enforcement an easier task for future monarchs, as he had recorded laws in a written form and implemented a sort of court syst em throughout his empire. Ultimately Charlemagnes reign was not only very important in the development of early medieval monarchy, but also important in the development and advancement of western civilisation. His reign has no doubt affected the world in which we live today. Bibliography Matthias Becher, Charlemagne (London 2nd Ed, 2003) Einhard, The Life of Charlemagne, translated by Samuel Epes Turner, (New York, 1880) ‘Charlemagne, Wikipedia, http://en.wikipedia.org/wiki/Charlemagne Matthias Becher, Charlemagne (London 2nd Ed, 2003) p. 19 Matthias Becher, Charlemagne (London 2nd Ed, 2003) p. 99 Matthias Becher, Charlemagne (London 2nd Ed, 2003) p.100 Matthias Becher, Charlemagne (London 2nd Ed, 2003) p.105 Einhard, The Life of Charlemagne, translated by Samuel Epes Turner, (New York, 1880) p.11 Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.106 Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.106 Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.108 Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.108 Einhard, The Life of Charlemagne, translated by Samuel Epes Turner, (New York, 1880) p.11 Einhard, The Life of Charlemagne, translated by Samuel Epes Turner, (New York, 1880) p.11 ‘Charlemagne, Wikipedia, http://en.wikipedia.org/wiki/Charlemagne [accessed 31 August 2009] Matthias Becher, Charlemagne (London 2nd Ed, 2003 p. 112 ‘Charlemagne, Wikipedia, http://en.wikipedia.org/wiki/Charlemagne [accessed 31 August 2009] Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.116 Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.115 Matthias Becher, Charlemagne (London 2nd Ed, 2003 p.113

Influence of Celebrity Advertisements

Influence of Celebrity Advertisements India is one of the youngest countries in the world with 60% of its population less than 24 years of age. Maximum youngsters are using TV as a source of information. The study reflects that Young generation is highly influenced and convinced by celebrity advertisements. They feel celebrity advertisements increase credibility of TV advertisements. Physical appearance and personality of celebrity are also important factors to make TV advertisements more effective and convincing. The buying behavior of young generation is influenced by celebrities knowledge and experience. They prefer female celebrities for TV advertisements. According to them celebrity should be young/adult with appealing figure and celebritys Status, class, and lifestyle should match with the product which they are going to endorse. This study reflects few interesting result that Indian youth and adult majority do not give any importance to the caste, regional and religious background of celebrity for TV advertisement s. * Professor and Head, Accurate Institute of Management and Technology,Greater Noida, Gautam Buddha Nagar, (Uttar Pradesh India) ** Scientist, Center for Science Communication, Devi Ahilya Vishwavidyalaya, Indore (Madhya Pradesh, India) *** Professor and Head, School of Social Science, Devi Ahilya Vishwavidyalaya,, Indore (Madhya Pradesh, India) Introduction In Indian family life cycle, young members of family play a vital role in buying behavior. The term young refers to persons who are no longer children and not yet adults. India is one of the youngest countries in the world with 60% of its population less then 24 years of age and is charted as the most prospective destination for retail investment in the A. T. Kearneys Global Retail Opportunity Report, 2007. The Indian young segment roughly estimates close to 250million (between the ages of fifteen and twenty-five) and can be broadly divided (socio-psychologically) into three categories: the Bharatiyas, the Indians the Inglodians (copyright Kaustav SG 2008). The Bharatiyas estimating 67% of the young population live in the rural areas with least influence of globalization and have high traditional values. They are least economically privileged, most family oriented Bollywood influenced generation. The Indians constitute 31.5% and have moderate global influence. They are well aware of the global trends but rooted to Indian family values, customs and ethos. The Inglodians are basically the creamy layers and marginal (1.5% or roughly three million) in number though they are strongly growing (70% growth rate). Inglodians are affluent and consume most of the trendy luxury items. They are internet savvy the believers of global-village (a place where there is no difference between east west, developing developed countries etc.), highly influenced by western music, food, fashion culture yet Indian at heart. According to The Financial Express Special, Tuesday, February 9, 2010 New Delhi young (age 13 to 35 years) population in India is 459 million in which literate young population is 333 million. More specifically age group (13 to 19) population is 36.7 million, age group (20 to 24) population is 22.1 million and age group (25 to 35) population is 44.3 million. Out of 333 million young populations, male young population is 186.5 and female young population is 146.2 million. However Television is most popular source of information with 78 % (91% urban, 70% rural) young viewer-ship. Newspaper comes second with 53 % (65.3 % urban, 45.9 % rural) readership, though it scores over television when it comes to being the primary source for news current affairs. Data also shows that maximum youngsers are using TV as a source of information. The importance of advertising has been widely accepted all over the world and has profound recognition in the global market. In India the role of advertising is getting more stress day by day and every businessman wants to invest willingly in advertising. The advertising business in India grew from Rs10 crores in 1955 to Rs 8000 crores in 2000* and in Nov 2005 it is estimated Rs.19900 crores and it is expected that it will reach Rs 55,800 crores by 2010 as estimated by Dainik Bhaskara. The fast growth of advertising industry in India is because of the phenomenonal development of such media as television, radio, and computer and in addition to the large number of new products introduced due to rapid industrialization new economic policy and economic development of the country. Billions of dollars are spent on celebrity endorsements, which show its importance for the advertising industry. A recent estimate notes that one quarter of all commercials screened in the USA include celebrities. In UK one in five (20%) marketing communication campaign features celebrities. (Journal of Advertising Research) In India, 20% of advertisements is endorsement by celebrities. Dainik Bhaskar estimates the total expenditure on advertising as Rs 19900 crores (Nov 2005) while on celebrity endorsement Rs 950 crores. Theory and practice prove that use of super star in advertising generates a lot of publicity and attention for public.( Ohanion 1991 ) At present the business companies prefer the use of celebrities as spokespersons in order to position and promote the sale and popularization of products or brands. The use of celebrities has become a favorable marketing strategy. Celebrities are people who enjoy public recognition by a large share of certain group of people, whereas attributes like attractiveness, extraordinary lifestyle or special status are just examples and specific common characteristics can not be observed. It can be said that within a corresponding special group, celebrities generally differ from their source name, and enjoy a high degree of public awareness. The main reason for using celebrities, as spokespersons is their high potential influence. The celebrities get higher degree of attention recall. They increase awareness of a company advertising, create positive feeling towards brands and areperceived by consumers as more entertaining (Soleman 2002). Using a celebrity in advertising is therefore likely to positively affect consumers brand attitude and purchase intention. It is estimated that approximately 20 percent of all advertisements use celebrity spokespersons payment to celebrities account for around 10 percent of all advertising dollars spent. Literature Review Researchers in the fields of marketing, communications and social psychology have tried to identify factors related to the endorser that are central to understanding and improving their effectiveness. The theoretical basis for assuming that an advertisements effectiveness increases relative to the trustworthiness, expertise, and attractiveness of the communicator stems from two research streams: source credibility (comprising of source trustworthiness and source expertise) and source attractiveness (also referred to collectively as the source models). From their study in 1953 Hovland et al. established the source credibility model and defined expertise as the extent to which a communicator is perceived to be a source of valid assertions and trustworthiness as the degree of confidence in the communicators intent to communicate the assertions he considers most valid. Source Attractiveness does not refer to physical attractiveness per se it is related to three more general concepts: similarity, familiarity, and liking. The model holds that the effectiveness of a message depends on the sources familiarity, likeability, similarity, and attractiveness to the respondent. Familiarity is considered knowledge of the source through exposure, whereas likeability is affection for the source as a result of the sources physical appearance and behavior; and similarity is the supposed resemblance between the source and the receiver of the message (McGuire, 1985). According to the source models, endorsers are effective when they are seen by consumers as trustworthy (Friedman Friedman, 1976; G. Miller Basehart, 1969), experts (Crano, 1970; Crisi Kassinove, 1973; Woodside Davenport, 1974), and attractive (Joseph, 1982; McGuire, 1985). Although there are a number of moderating influences (e.g. fit with product and audience; low vs. high purchase decision; prio r attitudes), in general, the more trustworthiness, expertise, and attractiveness the endorser has, the more effective they are at changing consumer attitude and opinion. (Brinol, Petty, Tormala, 2004; Gotlieb Sarel, 1991; Grewal, Gotlieb, Marmorstein, 1994; Harmon Coney, 1982; Hovland, Irving, Kelly, 1953; Hovland Weiss, 1951; Sternthal, Dholakia, Leavitt, 1978) Empirical evidence in support of source credibility is abundant. Source credibility is credited with improved consumer confidence (Brinol et al., 2004), reversing negative predispositions (Sternthal et al., 1978), increasing product purchase intentions (Harmon Coney, 1982), and altering consumers reactions to advertisements and brands (Goldsmith, Lafferty, Newell, 2000). Additionally, research has shown that highly credible sources induce more behavioral compliance than do less credible sources (Ohanian, 1990, p. 42); OBJECTIVES OF STUDY To analyze the influence of celebrity TV advertisements on young generation. To find out impact of buying behavior factors on young population HYPOTHESIS 1. H01: Young generation is not influenced by celebrity TV advertisements 2. H02: There is no impact of buying behavior factors on young generation 5. RESEARCH METHODOLOGY Survey was conducted in district Gautam Budh Nagar. The 300 sample size was selected in such a way that both the young and adult were represented proportionately. In most of the situations many respondents had refused and some respondents had not cooperated to fill the questionnaires. Hence 450 respondents were selected by non-probability convenience sampling method to fill thequestionnaire. Only 300 respondents have given appropriate and complete information on sent questionnaire. Rests of the questionnaires were dropped because of incomplete information. A five-point interval Likert scale from strongly agree (5) to strongly not agree (1) was used to measure the response to each statement (items). Z Test used to test mean difference between two samples Z Test: SE= Standard Error = Standard Deviation (Adult) Standard Deviation (YOUNG) = Mean of Adult = Mean of YOUNG = Number of Observations (Adult) = Number of Observations (YOUNG) Z= Z Test DATA ANALYSIS Data analysis shows that out of 300 respondents, there were 166 (55.33 %) young respondents and 134 (44.67 %) were adult respondents in this study age group of 12 year to 21 years considered as Young respondents and Age group of 22 year to 45 years considered as Adult respondents. (Table-1) More specifically data analysis shows that in male respondents, young were118 (39.33%) and adult were 80 (26.67%). Similarly in female respondents, young were 48 (16 %) and adult 54 (18 %) (Table-1.1) INFLUENCE OF CELEBRITIES ON RESPONDENTS (CONSUMERS) THROUGH T.V. ADVERTISEMENTS 6.1. INFLUENCE To measure the influence of celebrity through T.V. advertisements on respondents, eight questions were asked from respondents. (Figure-1) According to Table No.2 results shows that both young and adult respondents have similar opinion. They were in favor of the fact that Celebrity advertisements are more effective; create more attention and trust than non celebrity advertisements. However young generation feels that celebrities have more expertise than non-celebrities for T.V. advertising. They feel more convinced by celebrity advertisements. According to them, use of celebrities increases advertisements credibility. Physical appearance and personality of celebrity are also important factors to makes T.V. advertising more effective and convincing. 6.2. ANALYSIS OF FACTORS, WHICH INFLUENCE THE BUYING BEHAVIOUR OF YOUNG GENERATION Twenty-four specific attributes of celebrities (factors) have been analyzed under the major four factors expertise, trustworthiness, physical appearance and personality (Figure-2) 6.2.1. EXPERTISE Seven statements were asked to respondents to analyze specific expertise attributes of celebrities, which may influence the buying behavior of respondents Table No. 3 shows that buying behavior of young generation influenced, if celebrities are experienced and users of product. However, adult respondents feel that celebrities should have knowledge of the products which they are going to endorse by TV advertisements. According to both type of respondents (adult and young) celebrities should be educated and skilled, qualified and Justified for that product which they are going to promote. Result also reflects that technical knowledge about product/brand to celebrity is not required to convince purchase. 6.2.2. TRUSTWORTHINESS Specific attributes of trustworthiness of celebrities have been analyzed on the basis of five statements According to table no.3.1 Young and adult both respondents purchase their products on the trust, honesty, truthfulness and dependability of celebrities. However adult respondents feel celebrities should be sincere and Reliable also to influence their buying behavior. 6.2.3. PHYSICAL ATTRACTIVENESS To analyze specific attributes of physical attractiveness of celebrites five questions were asked from respondents to measure the infuluence on buying behaviour of respondents Table 3.2 results shows that young generation feels that celebrities should be young/adult and they should have appealing figure (sexy and beautiful) they prefer female celebrities for TV advertisement. However, both (young and adult) respondents feel that celebrities should be smart (body constitution) to convince to purchaser. They also believe that Voice and gesture of celebrity is also important factors that affect on their purchase decisions. 6.2.4. PERSONALITY To measure the impact of specific personality attributes of celebrities, seven questions were asked from respondents that may influence their buying behavior. According to findings of Table 3.3 young generation feels that Status, class, and lifestyle of celebrity should match with product/brand and advertisement for effective and convincing advertisement. However adults believe that social cultural background of celebrities influences their buying behavior. Both young and adult respondents have similar thinking towards Image, Reputation and popularity (public figure) of celebrity which plays important role to influence buying behavior of respondents. Analysis also reflects few interesting results that Indian young and adult respondents do not believe in the caste, regional and religious background of celebrity CONCLUSION Young generation is highly influenced and convinced by celebrity advertisements According to them, celebrity advertisements increase credibility of TV advertisements. Physical appearance and personality of celebrity are also important factors to make TV advertisements more effective and convincing. The buying behavior of young generation is influenced by celebrities knowledge and experience about such products which they are going to promote by TV advertisements. They prefer female celebrities for TV advertisements, according to them celebrity should be young/adult with appealing figure (sexy and beautiful) and celebritys Status, class, and lifestyle should match the product which they are going to endorse. Young and adult population commonly feels that celebrity advertisement is more effective; creates more attention and trust than non celebrity advertisements. According to them celebrities must be educated, qualified justified with that product to which they are endorsing through TV advertisements. They dont feel that technical knowledge is required to celebrities to endorse the products. They feel motivated to purchase their products by the trust, honesty, truthfulness and dependability of celebrity. They believe that celebrities should be smart (body constitution) to convince purchaser, they also feel that Voice and gesture of celebrity are also important factors to have effect on their purchase decisions. They have similar thinking that Image, Reputation and popularity (public figure) of celebrity plays important role in influencing the buying behavior. However adult generation believes that social and cultural background of celebrity should match product and TV advertisement. They also feel that celebrities should be sincere and Reliable to influence their buying behavior. This study reflects few interesting results that Indian young and adult majority do not give any importance to the caste, regional and religious background of celebrity for TV advertisements.

The Concern of Deforestation in Todays Society Essay -- Deforestation

Deforestation is a major concern in today’s society. The destruction of the world’s forest areas are leaving millions of acres uninhabitable. The varied species of animals and insects that use to live and thrive from these forests are rapidly becoming extinct. The destruction of the forest is also having a detrimental effect on the people through displacement thus forcing them to seek new living accommodations. Many of these people are loosing their heritage and cultures leaving them with a sense of hopelessness. The barren land left by deforestation is also causing many ecological problems. Increased flooding and soil erosion are two of the other problems facing several countries like China, Brazil, and the Philippines. To gain a better understanding of the immense significance of this matter perhaps a look at the past, present and future are needed. Deforestation â€Å"Past† Since the beginning of time humans have used nature’s resources to exist. They have hunted for food, drunk the water, used animal hides for clothing and even used the timber for warmth and homes. It was not until the twentieth century that man began to realize the effects of their enormous usage on the environment. Although staples like food and water are a problem in them selves, large-scale logging brought deforestation to the forefront.  · The World Rainforest Movement suggests that Western Europe, for example, has lost over 70 percent of its forests since Roman times and argues that fully one-third of â€Å"temperate broadleaved forests have been lost since the dawn of agriculture† (Elliott, 1998).  · In 1901 President Theodore Roosevelt along with Gifford Pinchot and John Muir wrote the first pages of modern environmental history in the United States by moving environmental conservation to the center of national agenda and declaring public primacy over the nations resources (Shabecoff, 1993).  · In 1933 President Franklin Roosevelt shored up his cousins beliefs in the environment by including major conservation programs and projects such as The Civilian Conservation Corps (CCC), the Soil Conservation Service, and the Tennessee Valley Authority into his New Deal reforms (Theodore, Theodore 1996).  · The President’s Commission on Materials Policy in 1952 estimated that 90 percent of the virgin timber in the U.S. commercial forests had been cut, that reforestation ... ...ces that cause more severe environmental impacts or problems. The unanswered question is weather such a hope is realistic in the face of the impersonal, price-driven forces of global markets and the reality that even the best production processes today still require the use of growing amounts of materials, energy and the continued transformation of the landscape for the expanding human population. References Elliott, Lorraine. 1998. The Global Politics of the Environment. New York, N.Y. New York University Press. Shabecoff, P.A. 1993. Fierce Green Fire. New York, N.Y. Hill and Wang Mercuro, Nicholas. 1997. Ecology, Law and Economics, Lanham, Maryland. University Press of America, Inc. U.S. Council on Environmental Quality. 1990. Environmental Quality 1990. Washington, D.C. Government Printing Office Andrews, Richard N. L. 1999. Managing the Environment, Managing Ourselves. Binghamton, New York. Vail-Ballou Press Wagner, Richard H. 1998. Environment and Man (6th ed.). New York, N.Y. W.W. Norton & Company, Inc. Theodore, Mary K., Theodore, Lewis. 1996. Major Environmental Issues Facing the 21st Century. Upper Saddle River, New Jersey. Prentice-Hall, Inc. The Concern of Deforestation in Today's Society Essay -- Deforestation Deforestation is a major concern in today’s society. The destruction of the world’s forest areas are leaving millions of acres uninhabitable. The varied species of animals and insects that use to live and thrive from these forests are rapidly becoming extinct. The destruction of the forest is also having a detrimental effect on the people through displacement thus forcing them to seek new living accommodations. Many of these people are loosing their heritage and cultures leaving them with a sense of hopelessness. The barren land left by deforestation is also causing many ecological problems. Increased flooding and soil erosion are two of the other problems facing several countries like China, Brazil, and the Philippines. To gain a better understanding of the immense significance of this matter perhaps a look at the past, present and future are needed. Deforestation â€Å"Past† Since the beginning of time humans have used nature’s resources to exist. They have hunted for food, drunk the water, used animal hides for clothing and even used the timber for warmth and homes. It was not until the twentieth century that man began to realize the effects of their enormous usage on the environment. Although staples like food and water are a problem in them selves, large-scale logging brought deforestation to the forefront.  · The World Rainforest Movement suggests that Western Europe, for example, has lost over 70 percent of its forests since Roman times and argues that fully one-third of â€Å"temperate broadleaved forests have been lost since the dawn of agriculture† (Elliott, 1998).  · In 1901 President Theodore Roosevelt along with Gifford Pinchot and John Muir wrote the first pages of modern environmental history in the United States by moving environmental conservation to the center of national agenda and declaring public primacy over the nations resources (Shabecoff, 1993).  · In 1933 President Franklin Roosevelt shored up his cousins beliefs in the environment by including major conservation programs and projects such as The Civilian Conservation Corps (CCC), the Soil Conservation Service, and the Tennessee Valley Authority into his New Deal reforms (Theodore, Theodore 1996).  · The President’s Commission on Materials Policy in 1952 estimated that 90 percent of the virgin timber in the U.S. commercial forests had been cut, that reforestation ... ...ces that cause more severe environmental impacts or problems. The unanswered question is weather such a hope is realistic in the face of the impersonal, price-driven forces of global markets and the reality that even the best production processes today still require the use of growing amounts of materials, energy and the continued transformation of the landscape for the expanding human population. References Elliott, Lorraine. 1998. The Global Politics of the Environment. New York, N.Y. New York University Press. Shabecoff, P.A. 1993. Fierce Green Fire. New York, N.Y. Hill and Wang Mercuro, Nicholas. 1997. Ecology, Law and Economics, Lanham, Maryland. University Press of America, Inc. U.S. Council on Environmental Quality. 1990. Environmental Quality 1990. Washington, D.C. Government Printing Office Andrews, Richard N. L. 1999. Managing the Environment, Managing Ourselves. Binghamton, New York. Vail-Ballou Press Wagner, Richard H. 1998. Environment and Man (6th ed.). New York, N.Y. W.W. Norton & Company, Inc. Theodore, Mary K., Theodore, Lewis. 1996. Major Environmental Issues Facing the 21st Century. Upper Saddle River, New Jersey. Prentice-Hall, Inc.

To Kill a Mockingbird by Harper Lee - Reflection :: To Kill a Mockingbird Essays

To Kill a Mockingbird Reflection Written in the late 1950s to early 1960s, To Kill a Mockingbird in many ways reflects the state of its society. The Civil Rights Movement was occurring at the time, a fight for human freedom, extending the rights of full citizenship to individuals regardless of race, sex, or creed and the slowly emerging concept of equal rights for all. Although set in the 1930s, it has come to my attention that the book strongly mirrors it ¡Ã‚ ¯s context and was greatly influenced by the values and beliefs of the people at the time. To Kill a Mockingbird in my opinion doesn ¡Ã‚ ¯t represent a true 1930s. It contains many main characters such as Calpurnia and Atticus who have morals and personalities that I felt out-step the time period. These qualities seem to originate from the essence of The Civil Rights Movement instead. In the 1930s an African American woman wouldn ¡Ã‚ ¯t have had so much power over white children like Calpurnia had over Scout and Jem, and people like Atticus who were sympathetic to the African Americans would have had none of the support Atticus had with Heck Tate, Mr. Underwood, just to name a few, the way he did. Perhaps I feel this way because of the novel ¡Ã‚ ¯s overall focus on casting Atticus as morally correct and racial prejudice as something terribly immoral, which were rather new concepts introduced to America during The Civil Rights Movement. The insights into the lives of the African Americans, contrasted with the more flawed white community (with its many not so pleasant members such as the Ewells) in Maycomb, cast a warmer light onto the black community. This representation I think reflects the changing views of the people in the novel ¡Ã‚ ¯s context and the challenge against racial prejudice that was the core of The Civil Rights Movement. In the 1930s there would have been nothing wrong with what today we recognise as  ¡Ã‚ ®racial prejudice ¡Ã‚ ¯, in fact it would have been the other way around with showing prejudice as the morally correct thing to do for a proper white person. Though prejudice to African Americans was still very much an issue throughout the novel ¡Ã‚ ¯s context. This can be seen through the likeness of Tom Robinson ¡Ã‚ ¯s trial and the Mississippi Burning trails. In both these cases I noted that a white person ¡Ã‚ ¯s word has prevailed over a black man ¡Ã‚ ¯s based on the notion that one race is superior than the other.

General course on philosophy Essay

The world is comprised of various types of personalities and my personal experience can attest to that. My class is composed of young male and female adults of varying shapes, sizes, heights and colors. During class, I could also imagine that our instructor would perceive us as a sea of hues, all blending together within the space of the classroom. If our instructor did not focus of each one of our faces, it would be impossible for him to differentiate each one of us because we get along well enough to proceed and complete each classroom meeting. Despite the nature of viscosity of our identities, there are also times when certain members of our class would go to opposite directions, especially when philosophical concepts are being discussed. When our instructor would present a controversial topic such as euthanasia, there would be at least three distinct responses from our class. In general, there would be the group that would approve of the concept and the other group would extend an outright disapproval of the topic. The third yet silent group would be that of the neutral ones, who are always known to be nonreactive amidst all the outbursts around them. One should understand that the variations in the responses of the members of our class are not simply comprised of three general reactions. Our instructor is aware that each broad group can be further differentiated according to the principles and beliefs of each individual. For example, if euthanasia were approved in the entire country, the members of the group that is against euthanasia would aggressively react to this. The implementation of euthanasia could be equivalent to the crumbling of their world, as they would envision deaths that are at the mercy of physicians and other healthcare personnel. Looking closer into the reasons behind the disapproval of these individuals to euthanasia may be different for each individual. It is possible that one student disapproves of euthanasia because he is a strong believer of the Catholic religion, which raises the bar in terms of the value of life. Another student may not be in support of the concept of euthanasia because he has lost a loved one through such medical-ethical approach. It is also possible that another student disapproves the topic of euthanasia because his estranged father is a physician who actively participates in such technique, and thus his disagreement is not really about the topic but against his former role model. In order to shed more detail into the finer variations behind the reactions, the instructor should thus know each one of the members of the class. The class is big, as it is mainly a general course on philosophy and thus there are around 200 students in the room. When the instructor walks over to the podium and starts his lecture for the day, our eyes may seem to be tiny lights that would flicker at the very point when he utters a serious topic that needs to be discussed for an hour. He may or may not push some buttons in some of us, resulting in our reactions of support and condemnation. As for the other explosive topics, it may not be a simple button pushing for a number of students, but more of shoving a concept to our faces and asking us to express of thoughts and ideas. The course may be considered as general subject for undergraduate students, yet little do we know that we are unconsciously learning skills on how to analyze concepts. More importantly, these classroom discussions could pave the way to a clear journey for all of us, as we start our movement through an endless tunnel. It may be dark inside this tunnel of the unknown, yet after this long walk, there would be light at the end of the tunnel, leading us to a place that would cushion our identities and provide us slumber. PART II A metaphor can affect a person’s emotions because it allows the writer to symbolize his ideas using things, as well as adjectives, in order that the reader may have a better feel of the narration. A metaphor therefore facilitates in the cognition of an idea, thing or event that the writer wants to describe. This form of language can increase the impact of a narration because it can fully describe thoughts, as well as actions, by the use of transference (Hovecses, 2010). This approach allows the writer to define a certain topic through the use of comparison of two concepts that are generally considered as fully dissimilar yet may be the same in some aspect, viewpoint or perception. A metaphor can affect a person’s emotions because it assists in describing a topic through the use of descriptors of another matter (Wormeli, 2009). It should be understood that the other matter could be something else that is totally different from the topic in mind, yet the application of the descriptors of this matter can increase the weight and impact of the topic in focus. It is probably human nature to employ certain descriptors of one thing in order to provide information on another topic. The use of metaphor allows the narrator to transfer certain features that are unique to one item onto the topic of interest, resulting in a better understanding of the idea that needs to be conveyed. A simple example of a metaphor that could stimulate the emotions of a reader is to use items that are important to the reader, such as the words life, love and world. When a small item means so much to a certain person, the writer could signify this importance by claiming that this small item is equivalent to the life of that person. Once the reader sees this description, he will then feel that the item being presented is indeed so important, thus influencing his emotions to go with the narration. Language can empower or limit the expression of our thoughts because it allows the writer to use analogy in describing a certain topic (Kennedy & Gioia, 2009). The writer is therefore given the freedom to choose which words to employ for his narration. If the writer chooses to use strong words, his ideas are then delivered with great impact, influencing the reader to perceive the same emotions that the writer feels about the topic. On the other hand, a writer may employ subtle words when he feels that there is no need to purposely impart strong emotions regarding a specific matter. Language is therefore a strong tool because it could sway the reader into any direction that the writer wants provide. Every writer has a large reservoir of words that he could employ when describing or explaining a particular topic. In narration, language can be forceful if there is a need to emphasize a certain emotion. Language is empowered through the use of metaphors and other forms of speech because it allows the writer to represent certain topics by analogy (Applebee et al. , 2005). It focuses on describing a certain topic by tapping on the perceptions of the reader through the use of symbolism and analogy. The choice of words that generate a sentence may impact a reader because the writer has the capacity of employ analogy in presenting his ideas. He is capable of identifying one topic by describing features of a separate item, using the latter’s features to emphasize certain points of the former topic. Language is thus a powerful tool that could affect the perceptions and emotions of readers and this is mainly based on the writer’s capacity to apply certain form of speech such as metaphors and similes. Language can take the reader to a place where the writer has been, without physically going to that place. This successful and complete narration of a certain place mainly depends on the capacity of the writer to select words that would fully convey how he feels and sees in the place of interest. It is possible to perceive all the information that we create if we use the correct words that would impart the same effect on the reader. If we would like an audience to feel what we are actually feeling, we can use two general approaches. One approach would be to describe that condition in a straightforward manner, expressing the actual emotion. Another approach would be to employ metaphors, which assist in describing certain topics through the use of analogy. We can therefore present features that are inherent in other matters yet when applied as a descriptor for our topic, it purposefully imparts a sensation in the reader. Metaphors employed as form of speech are thus very helpful in describing and imparting certain emotions that the reader may be directly feel, yet when presented through the use of transference and analogy, could be equivalent to what the writer actually feels. In order to deliver a complete description of a certain topic, we should initially describe the general environment of the topic. For example, if we are describing a person, then the general physical features from a farther point of view should first be presented. These features may include the adjectives such as tall or short in height, lean or heavy in body size and so on. Once this has been provided, finer details of the individual can then be presented, such as wide eyes, or puckered lips or unkempt hair. The organization of the presentation of details of a certain topic is essential in conveying a message to the reader or the audience. This organization of information could significantly influence the reader’s understanding and perception of the topic being presented. If the writer or narrator does not employ this approach, the reader may not fully comprehend the scenario or the topic that is being presented. A disorganized delivery of information to the audience may therefore result in a different understand, emotion and perception of the topic and it may be totally different from what the writer intended to convey. REFERENCES Applebee, A. N. , Bermudez, A. B. & Blau, S. (2005). The language of literature. San Francisco: Holt MacDougal, 1548 pages. Hovecses, Z. (2010). Metaphor: A practical introduction, 2nd ed. London: Oxford University Press, 400 pages. Kennedy, X. J. & Gioia, D. (2009). Literature: An introduction to fiction, poetry, drama and writing. Los Angeles: Longman Publishers, 2256 pages. Wormeli, R. (2009). Metaphors and analogies: Power tools for teaching any subject. New York: Stenhouse Publishers, 264 pages.

Preventing Caregiver Abuse Essay

The term â€Å"caregiver† is used to refer to an individual who assists another who cannot act freely due to certain chronic conditions. There are two main types of caregivers: the â€Å"informal caregivers† are family members or sympathetic friends who care for impaired older people living at home. The â€Å"formal caregivers,† on the other hand, are hired or volunteer workers who are connected either with the health care systems or social service agencies. The tasks associated with caregiving are grouped under two categories, namely: the ‘Activities of Daily Living† (ADLs) and the â€Å"Instrumental Activities of Daily Living† (IADLs). Included under ADLs are activities like getting in or out of bed, taking a bath, getting dressed, and the general toilet use. IADLs, on the other hand, may include meal preparation, general household chores, grocery shopping, and the management of the care receiver’s medication (Nerenberg, 2002). Studies have shown that the greatest negative consequence to caregiving is â€Å"stress† which is believed caused by fatigue due to lack of sleep, improper nutrition, and lack of exercise. Stress is also believed caused by the â€Å"burden† being experienced by caregivers. This burden increases as the level of disability of the care receiver increases, thereby needing a greater extent of care. Some quarters suspect that stress is one of the main reasons for caregivers to â€Å"go over the edge† and consequently abuse their patients (Nerenberg, 2002). For others, however, stress is not a cause but merely an aggravating factor. Abuse, which does not only mean physical injury but also includes â€Å"mental anguish, unreasonable confinement, sexual abuse or exploitation, or financial exploitation† of defenseless older people, are believed by some to be caused by factors like the caregiver’s frustration, sense of isolation, insufficient support from the community, behavior of the care receiver, and the nature of his or her daily tasks (Bratteli, 2003). Bratteli (2003) offered several legal remedies which are expected to prevent caregiver abuse in care facilities, namely: †¢ The care receiver should accomplish a â€Å"Financial Power of Attorney,† a legal document which would appoint his or her attorney-in-fact who will attend to his or her financial matters. This is usually a trusted relative or friend, the appointment of whom will prevent financial exploitation especially when the care receiver is staying in an institution. †¢ Accomplishment of a â€Å"Durable Power of Attorney for Health Care. † This is another legal document which appoints an agent who will decide for the care receiver on matters of healthcare. It contains the care receiver’s preferred method of treatment and would prevent neglect on the part of the caregiver in an institution. Nerenberg (2002), on the other hand, pointed to some techniques and services which are now available which could reduce the risk of abuse on the part of caregivers who care for older people at home. According to her, these techniques and services were specifically developed in order to meet the needs of caregivers in terms of assistance and support. One of these is a program aimed at providing relief. Under this program, employees or volunteer workers visit the patient at home and spend several hours with him or her in order to allow the caregiver to have some rest. Other programs arrange for the care receiver to stay for several days in a care facility to allow the caregiver to enjoy an extended break. Some support services take the form of friendly visits and reassuring telephone calls to address the feeling of isolation by providing â€Å"social contact and emotional support. † These practices also relieve the anxiety being felt by the caregiver. Finally, caregivers should also be provided with informative materials which would teach them the techniques for reducing stress like exercise and proper diet (Nerenberg, 2002). References Bratteli, M. (2003). CAREGIVER ABUSE, NEGLECT AND EXPLOITATION: The Journey Through Caregiving. North Dakota Family Caregiver Project, North Dakota State University. Nerenberg, L. (2002). Caregiver Stress and Elder Abuse. National Center on Elder Abuse. Retrieved April 17, 2008 from http://www. ncea. aoa. gov/NCEAroot/Main_Site/pdf/family/caregiver. pdf

Human Rights and Guantanamo Essay

In 2004, the Supreme Court ruled that Guantanamo Bay detainees, most of whom have been held in the camp for years, may challenge their detention at the camp in American federal courts. (Medrano, 2006) While this is good news, at the onset this revealed a major flaw in the years-long operation of Camp Delta, the US prison camp in Guantanamo—the violation of basic human rights, a major ethical concern not only in Guantanamo but all over the world.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A typical cell at Guantanamo, sources say, is like a prison cell in the US, with the standard clothing and toiletries. Because most detainees are Muslims, each cell comes with a Koran, prayer beads, and an arrow pointing to Mecca. Each day even begins with a Muslim call to prayer. (Camp Delta: Guantanamo Bay, 2004) So where is human right violation here?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Human rights dictate that every prisoner has the right to remain silent, undergo a fair trial, be given the basic necessities in life, be protected against all forms of abuse, be able to exercise religious freedom, and be presumed innocent until proven guilty, among others. These are things that are mostly not enjoyed by the inmates at Guantanamo. To begin with, detainees at Camp Delta have been incarcerated there for years without undergoing trial. Most of them have been picked up from the streets, majority from Afghanistan. Some were turned over or pointed at as terrorists in exchange of the dollar rewards. Secondly, torture and physical abuse have been reported. Suicide cases were also existent. Thirdly, prisoners are virtually living in solitude, having no rights to family visit or to live communally. They are also not entitled to exercise the right to remain silent. On the contrary, they are interrogated everyday each week for hours by the military. These after the government branded the detainees enemy combatants but not prisoners of war. Thus, the detainees were deemed to be not entitled by he provisions of the Geneva Convention. But this was reversed in 2006, when a decision was made that the detainees are entitled with full protection of the Geneva Convention, changing the fate of the hundreds left at Guantanamo Bay camp. (Sources: Rights pledge for Guantanamo detainees, 2006)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ethics dictate that human rights should be followed and respected by everyone, towards everyone. Whether terrorists or not, these detainees are entitled to fair and proper treatment by their captors including such time that they are proven innocent and released, or proven guilty and elevated to a higher penalty. But the discussion of whether the treatment of the prisoners at Camp Delta, Guantanamo Bay is right or wrong is highly subjective, and because self expression is a human right it is worth to respect every person’s view on the situation. However, the years of struggle for freedom by the prisoners in this prison camp in Cuba are all justifiable.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   If we look at the issue in light of utilitarianism, we will be given the two sides of the coin. The first side is that of the people who are benefited by operation of Camp Delta and many other US prison camps all over the world. In this side, the inhumane treatment of the prisoners is right because it benefits them—makes them happy. It makes them happy because they are able to champion their country and their government against people who plotted against terrorism in the United States. It makes them happy because they are doing something noble and worthwhile. It makes them happy that they are getting even with people who may have played a part in the killing of many terror victims in the 9/11 attacks and many other terror attacks around the world. If they stop operating Camp Delta and close it down, it will reverse their emotions and give them the negative perception in return. This impending feeling of sadness makes shutting down Camp Delta wrong, as the utilitarian will say.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   On the other hand, the situation does not make the hundreds of prisoners and their families happy. Their negative (sad) perception of the situation makes it wrong, as utilitarianism claims that whatever results in the reverse of happiness is wrong.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Psychological egoism agrees. It asserts that a person’s ultimate aim is one’s own welfare. It may appear that psychological egoism speaks about selfishness. The theory says that in fact people are always thinking about their own means and ends all the time. This can be seen with the Guantanamo prison case in hand clearly. In the Guantanamo Bay camp, self welfare was always on cue. Many situations in many news reports and coverage insist on the truth behind this theory in Camp Delta, and egoism was practiced by the authorities and the prisoners alike. Every guard, prisoner, officer, and all others act according to what will benefit themselves and their welfare more. While military personnel may be there for the service of the country, the government, and the countrymen that they are representing, it can also be claimed safely that they are there for the benefits that being a military person gives them and their family. The prisoners may say that they are innocent because they are really innocent, or because they fear that they will be killed if they say something or establish a connection with terrorism. Likewise, the real terrorists may admit what they know and give information for hopes of being freed or being treated more humanely. All of them are acting towards what they think will result in a more positive state for themselves. For instance, the suicide attempt of some prisoners is a result of their desire for a better state. They feel that they are in such a bad situation in the Guantanamo camp that death, be it self-inflicted, is the way out for them to achieve a better life than what they are receiving in prison. Reports saying that prisoners who cooperate and state information about terrorism are given special rights to live communally though under strict control are another reflection: prisoners may be revealing information to receive the privilege. The guards are in turn giving the privilege to encourage the prisoners to speak up, and because they want the information. There were also cases that have been reported where prisoners are given cups for good manners and cooperation, but many prisoners used these cups to throw urine or stool to guards; guards were quick in disciplining these prisoners in return. (Camp Delta: Guantanamo Bay, 2004) In light of psychological egoism, the action and reaction of both the guards and prisoners were theoretically correct as they aim for the welfare of themselves. The prisoners feel maligned, and they wanted to get even. They do this by throwing the cup of their waste to the guards. In return, the guards feel maligned too and will take an action to take control over the prisoners and their action, be it physical or psychological abuse. A matter of pride, and they are all results of one’s desire to save his own welfare. In this light, the action-reaction chain ongoing at Guantanamo are all legitimate and justifiable. So in totality, can the treatment of the detainees at Camp Delta be concluded as inhumane? Are they really not exercising human rights there at Guantanamo Bay? Again, at first thought, yes and no. The answer depends on who is answering the question. A person who values national security and justice for terrorism victims more will rejoice over events at Guantanamo Bay. On the other hand, a person who values parity and human rights more will most likely be moved by the events at Camp Delta and be dismayed. However, two philosophical theories assert that what is happening out there in Camp Delta, Guantanamo Bay is wrong and worth one’s dismay. Kantian deontology states that right and wrong is determined by action, so an action is right or wrong regardless of its consequences. The ends do not and cannot justify the means. In a scenario or situation, an assessment of the situation itself is needed to know if it is right or wrong, and even if it made for the positive end if it is wrong it remains wrong. Likewise, a right move despite the negative end still remains right. In the case of treating the Guantanamo prisoners without regard for human rights, it should be assessed if the treatment is right. Ethically speaking, it is wrong because it violates and gives no regard to human rights. Sure, the treatment of these prisoners may lead to useful information about terror attacks and may help combat terrorism altogether. Sure it may promote world peace. Sure it will bring justice to terrorism victims. But all these do not matter—the violation of human rights is ethically wrong.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In light of virtue ethics, Camp Delta is treating its prisoners inhumanely. The government and its guards set aside patience and humility and hurt people without concrete evidences that these people have anything to do with the terror plots and attacks. The concern for security and to aid the nation’s injured pride for having been targeted by many successful terrorist attacks overshadowed the value of the human person, and that of brotherhood.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Utilitarianism states that the events at Camp Delta in Guantanamo Bay Cuba is right and wrong depending on which side of the fence a person is in, and if the events make him happy or not. Psychological egoism seconds this, as a person values himself and aims to protect his welfare. On the contrary, Kantian deontology and virtue ethics state that the prisoners at Camp Delta are indeed being maltreated because, primarily, the action itself is wrong and despite the arguments on expected positive results it is still wrong. Second, the actions against the prisoners act against established virtues. But philosophy and theories aside, ethics dictate that prisoners be treated with respect and be given due process. If the authorities can do this, the majority will be happy, egoism takes its course positively, actions will be deemed proper, and virtues will not be violated—and there will be no argument about human rights violations at Guantanamo, or anywhere else, ever. References: Camp Delta: Guantanamo Bay. 2004. Retrieved March 31, 2007, from http://www.cbsnews.com/stories/2003/09/16/60II/main573616.shtml Medrano, M. 2006. Supreme Court Rejects Appeal of Guantanamo Bay Detainees. Retrieved March 31, 2007, from http://abcnews.go.com/US/LegalCenter/story?id=1851981&page=1 Sources: Rights pledge for Guantanamo detainees. 2006. Retrieved March 31, 2007, from http://edition.cnn.com/2006/LAW/07/11/guantanamo.geneva/index.html

Vijayawada in the Krishna District of Andhra Pradesh

A quadruplet is a multiplier that is lifted by four rotors. Unlike traditional helicopters, the quadruplet use 2 sets of propellers with 2 clockwise and 2 anti- clockwise. It was first designed by Louis Brute in 1907. It lifted off the ground by using four propellers In four different directions. Although It could only go up for several feet, it was a great step for the development of quadruplets. More than a decade later, in the asses, more engineers and scientists developed their own types f oratorical.Edmond Machine, a French engineer and helicopter designer, successfully designed a multiplier with four rotors that were installed at the ends of four arms. It provided a very high stability at that time and marked a record of 360 meters traveling distance. As time has passed, the quadruplet has changed into different styles and models. In asses-1 sass, the world was undergoing a very rapid economic development. There was a huge demand for transportation of Industrial materials. The quadruplet was a machine that people always prefer to use.However, due to lack improvement of the quadruplet, it was still not adopted for industrial use. In recent years, many small scale quadruplet are widely used in many ways. As there are many advanced airplanes, quadruplets are no longer under consideration as a means to transport people or commodities. Instead, they are used in different areas, like ordnance surveying, rescue support, film taking etc. Nowadays, quadruplets are always equipped with a camera. The data recorded by a quadruplet can be directly sent to a computer or saved in a storage system.During the Chuan earthquake In 2008, landslides blocked miles of country roads and properties. The rescuers could not enter the affected area. Also, airplanes could land or fly over some of these remote areas. The situation in the affected area remained unknown for the rescuers. The quadruplet help people to assess the damage quickly and more accurately in the remote areas. The ID robotics quadruplet, supported by a simple GAPS controlled through a computer, allowed the rescue teams to locate the affected areas.As the quadruplet is small in size and invulnerable, it can travel to very inaccessible places. We no longer need to rely on expensive alternatives like helicopters. Another common application of the quadruplet Is video and film taking. In the old days, if we want to take some scenes in the sky, we would probably need to use an airplane to help us. However, it is very difficult for an airplane to fly between skyscrapers and along narrow streets like In Hong Kong. Yet, but using a quadruplet can help the directors to achieve this goal.Since the quadruplet can be controlled by remote control or through computer programs, people can control their quadruplet to any direction they like. No matter whether you are standing on a cliff, or in I OFF flexibility and effectiveness of film making. The above applications are not those which are common in most pe ople's lives. Many people cannot afford to buy a quadruplet. Even if they could afford one, there are few ways that they could use it. However, in the future, we will have a chance to see hundreds of quadruplets flying over our heads.The world largest online retailer Amazon introduced a new delivery system-?Prime Air. This futuristic system allows customers to get their ordered packages into their hands within half an hour via unmanned aerial vehicles. The specially designed aerial vehicle is based on a prototype of a quadruplet. There are clamps to hold a box under the copter. The aerial vehicle is equipped with and tracked by a very precise GAPS system. It can even direct the copter outside the shopper's doorstep. In the future, the world's population will keep increasing. Land will become more crowded.Other than open up underground areas, the air space is expected to open p when we have better technology capabilities. As online shopping is growing in popularity, the Prime Air not only can boost the efficiency and economic growth, it can greatly reduce the demand for land transportation. To make Prime Air practicable, many weaknesses need to be considered and solved. What people discuss the most is safety. People will probably feel frightened and worried when they see a flying machine whizzing Just ten meters above their heads. People will also wonder whether the clamps strong enough to hold the box without dropping it.Although the copter is tracked by a very accurate GAPS system, there are many physical obstacles like trees, streetlights, advertisements and even construction sites which are not shown or frequently updated in the system. The technologies nowadays may not be capable to direct the unmanned aerial vehicles to keep away from these obstacles. This puts a restriction on sending a copter to crowded and busy areas like Hong Kong or New York. In the meantime, engineers needs to consider other problems like weather, battery life, load capacity and sec urity.A quadruplet for goods delivery use needs some kind f design to protect the electronic components inside it and this type of service would be highly susceptible to the weather conditions. If the quadruplet could only operate on dry days, the whole concept may somewhat lose it's meaning of effective delivery. What's more, there is no one guard the copter. How can we ensure it can safely and accurately fly to the destination? There are still many things need to deal with in the future to make an application like this a reality. In the future, accoutered will be more commonly used in different aspects.

CASE STUDY ABDOMINAL AORTIC ANEURYSM Essay Example | Topics and Well Written Essays - 3000 words

CASE STUDY ABDOMINAL AORTIC ANEURYSM - Essay Example The initial observations showed. The patient was very cold, tachycardia with a pulse rate 100-105beats/minute, respiration 24-30/min, in respiratory distress and cyanosed. On auscultation had wheeze on both sides 4liters of oxygen was given. BP Systolic 84-80mmHg, dystolic65-62mmHg. He was complaining of back pain left side but no chest pain. The GP had been in to see him and thought it was abdominal pain and prescribed cocodamol. The patient was cachexic and pale. The working diagnosis for the ambulance crew was Dysphonic. ACCIDENT AND EMERGENCY DEPARTIMENT:- On arival vital signs 35 degree centrgrade,pulse122/min,respiration2/min, BP120/81mmHg. Blood sugar20.3mmol/L saturating oxygen 97%. On examination femoral pulse was absent. Rectal examination bowel was soft. The chest x-ray showed no focal mass. ECG showed ischemic changes of the heart. Blood gas was within normal. Abdominal x-ray showed partial gas with mega colon. Full blood count, urea and electrolyte and coagulation study were done. Urinalysis showed protein presence. NaCl 0.9% was given for low blood pressure. Morphine 10mg IV was given stat CT scan abdomen showed ruptured aortic and vascular atherosclerosis. Diagnosis of Abdominal Aortic Aneurysm was made. The patient was explained the findings, consent obtained for surgery and he was prepared for Theatre. A preoperative check list was done and he was taken to theatre with all the documents. OPERATING THEATRE:-The surgeon inserted stent graft, which is a tube of conventional graft fabric containing two stent. Because the aneurysm was ruptured the patient received 470mls cell saver blood, 11units RCC, 1000mls gelofusine, 3000mls 0.9%normal saline, 1000mls20%mannitol, 1unit platelet. OPEN AND CLOSE SURGERY ANDVANTAGES AND DISADVATAGES Abdominal aortic aneurysm is the swelling of the aorta. Aorta is the body's largest artery (the blood vessel that carries oxygen-rich blood). This artery extends from the heart down through the chest and abdominal region, where it divides into a blood vessel that supplies each leg. Although an aneurysm can develop anywhere along the aorta, most occur in the section running through the abdomen (abdominal aneurysms). Abdominal Aortic Aorta (AAA) can be treated by means of open surgery and the close or endovascular surgery. Open surgery The most common and widely used treatment for aneurysm is the open surgery. This includes the replacement of the swollen part of the aorta with artificial graft. The graft is made of material that does not wear out. It is sawn in place with a permanent suture material. The open surgery is done by making an incision depending on the location of the aneurysm. If the aneurysm is confined to the abdomen, then an incision either in the abdomen or on the side or flank may be used. The open surgery may cause a severe blood loss, greater trauma to the aorta and patient must stay in the intensive care for a longer time. This procedure is not recommended to patients who have high risk of complications. The surgery must be determined by the medical team before proceeding into the operation. Endovascular surgery or closed surgery In recent years, a treatment has been developed to repair an aneurysm without major surgery or an